Charity and Not-for-profit organisations Toolkit

Improve your online communications using the charity-specific examples and advice in this toolkit

How can you best use digital media and technology to boost donations and achieve your campaigning objectives?

Today, the websites for charities and other Not-for-Profit organisations (NfPs) are a vital communications channel to inspire and engage, raise funds, provoke discussion and services.

The challenge for charities in using websites, social media and email marketing, perhaps more so than any other type of organisation, is to simply convey their propositions and encourage engagement given the range of audiences and organisation objectives. With short dwell times on each web page, you need to make your proposition and online offerings immediate and compelling.

If you work in marketing for a charity, the Smart Insights toolkit for charities has specific advice and examples from leading charities for on not-for-profit marketing.

Use our charity-specific guides to review and improve your approach

Start improving now with our Free Membership

Improve your knowledge of Charity and Not-for-profit organisations with our Free guide Free Digital Marketing Benchmarking Templates today

  • Use our visual benchmark to rate your comms and get recommendations of improvement
  • Take an in-depth assessment across the full lifecycle
  • Start a plan with our free digital marketing template

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 150,000 marketers and share information
Already a Free member? Login here
Free Membership is requiredFREE

Create a winning Charity and Not-for-profit organisations strategy

Our comprehensive Charity and Not-for-profit organisations toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

These actionable downloads will help you follow the best practices and examples to review and enhance your brand. They cover:

  • Website best practices for charities
  • Email marketing for charities
  • Social media marketing for charities

All these specialist guides are written by charity marketing specialist Lucy Conlan who uses many different examples to explain best practices.

Plus, you will have access to all other toolkits, many of which are directly relevant to charities including campaign planning, digital strategy, brand-building, email and social media marketing.

Armed with our Charity and Not-for-profit organisations Toolkit, the world's top marketers use our unique approach to develop winning Charity and Not-for-profit organisations strategies.

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next? over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about business membership