Improve your online communications using the charity-specific examples and advice in this toolkit
How can you best use digital media and technology to boost donations and achieve your campaigning objectives?
Today, the websites for charities and other Not-for-Profit organisations (NfPs) are a vital communications channel to inspire and engage, raise funds, provoke discussion and services.
The challenge for charities in using websites, social media and email marketing, perhaps more so than any other type of organisation, is to simply convey their propositions and encourage engagement given the range of audiences and organisation objectives. With short dwell times on each web page, you need to make your proposition and online offerings immediate and compelling.
If you work in marketing for a charity, the Smart Insights toolkit for charities has specific advice and examples from leading charities for on not-for-profit marketing.
Use our charity-specific guides to review and improve your approach