Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Paid search marketing opportunities includes Pay Per Click Ads via Google and Bing plus ads on the display network - a third of Google's revenue. The cost of pay search can be high, so we discuss how to make sure you're getting the most value from PPC by maximising your Google Quality Score.
The main disadvantages of paid search that need to be managed for success are:
Although many searchers prefer to click on the natural listings, sufficient numbers do click on the paid listings (typically around a quarter or a third of all clicks). So with careful control, Adwords can drive quality traffic for which you get a good return.
Although many searchers prefer to click on the natural listings, sufficient numbers do click on the paid listings (typically around a quarter or a third of all clicks). So they can drive traffic.
In the UK, Adwords accounts for around 60% of all paid media spend, so it clearly works for many companies.
The main benefits of using paid search marketing in Google Adwords is that it gives you:
Bid management tools for managing Paid search (Pay Per Click) marketing across search networks like Google Adwords, Yahoo! Search Marketing, MSN adCenter and Miva have become more sophisticated. We recommend this guide to select the best bid management tool.
These are the related techniques which we recommend as important for managing Paid search marketing (PPC) effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: