Improving Search Marketing Effectiveness
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Recommended link: eFrontier
A fantastic report from eFrontier, looking back over 2011 and with an interesting outlook on 2012. The report covers, in great detail, the spending patterns globally and across multiple platforms (Google vs Facebook for example) for their client base. It certainly sounds like Q4 2011 was the big spending month with regards to YoY growth, with US retail spend up 18% YoY. The key trends for you to consider from the report are:
Some impressive growth figures are shown considering the global economic situation, but what actions should you consider as a result:
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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