Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
There's no shortage of analytics options with pay-per-click, but you need to audit you need to create your own analytics approach - we'll show you how.
These are the related techniques which we recommend as important for managing Paid search analytics effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: