Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
You're paying for every click so you have to invest in what gives you the best return. This is paid search strategy!
These are the related techniques which we recommend as important for managing Paid search strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: