Improve your Mobile marketing with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Mobile marketing is massive already and forecast to exceed desktop Internet access in many developing countries. So every marketer needs to keep tabs on the opportunities of reaching their audiences via mobile and how to make their mobile sites and presences visible and accessible. To learn more take our free mobile marketing healthcheck
Mobile marketing quick guide
Mobile marketing success factors
These are the main customer touchpoints that must be reviewed within a mobile marketing strategy as we explain in our 7 Step Guide to mobile strategy for Expert members.
These touchpoints are defined by Rob Thurner and Dave Chaffey, thanks to Design and Online Marketing agency eibDigital for creating the graphic.
Mobile marketing definition
Mobile marketing covers a range of mobile devices including, of course, smart phones and dumb phones, but also tablet devices like the iPad.
Aside from marketing to the mobile web, mobile apps, SMS marketing and proximity marketing are key mobile marketing approaches.