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*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

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Improve your Mobile marketing with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Mobile marketing is massive already and forecast to exceed desktop Internet access in many developing countries. So every marketer needs to keep tabs on the opportunities of reaching their audiences via mobile and how to make their mobile sites and presences visible and accessible. To learn more take our free mobile marketing healthcheck

Mobile marketing quick guide

Mobile marketing success factors

These are the main customer touchpoints that must be reviewed within a mobile marketing strategy as we explain in our 7 Step Guide to mobile strategy for Expert members.

These touchpoints are defined by Rob Thurner and Dave Chaffey, thanks to Design and Online Marketing agency eibDigital for creating the graphic.

Mobile marketing definition

Mobile marketing covers a range of mobile devices including, of course, smart phones and dumb phones, but also tablet devices like the iPad.

Aside from marketing to the mobile web, mobile apps, SMS marketing and proximity marketing are key mobile marketing approaches.

Recommended member resources for Mobile marketing

Toolkits on
Ebooks on
Online training on
Marketing templates on

Tools & Software

Key techniques for Mobile marketing

These are the related techniques which we recommend as important for managing Mobile marketing effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

View all blog articles on Mobile marketing

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Start your Digital Marketing Plan today with our Free membership.

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