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Reasons why you should consider text message marketing as part of your customer communications

As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing. However, with few digital marketing agencies featuring SMS as a core offering, their clients are potentially missing out on communications with customers and increased ROI. Organisations mistakenly believe that mobile marketing requires heavy investment in apps and does not allow for personalised, targeted communication and lacks strong analysis to support ROI. The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalised, targeted text message. The means to instigate two-way SMS messaging between a company and their mobile users is essential to building a brand in households around the world provided consumer privacy is protected through legal requirements…

Chart of the week: 77% of online minutes in the UK are spent on mobile, showing that mobile-optimized marketing really is a must

The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of individuals across the world are now spending most of their online time on a mobile device, with the ability to be always connected changing people’s browsing habits. According to Comscore’s Global State of Mobile report, the total minutes spent online in from June 2017 to June 2019 increased by 43%, with Canada seeing a 34% rise during the same period. A large proportion of these extra minutes are spent on mobile, with it now being common to check your phone while out and about. [si_blog_banner_cta] So, what does this mean for digital businesses and what do marketers need to bear in mind?…

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. Eric Schmidt of Google exhorted businesses to take a 'Mobile First' approach to designing web experiences. Today, according to the latest Digital Future in Focus report from comScore, we're long past this tipping point in some countries with India, Mexico and Indonesia having more than up to four times higher smartphone vs desktop audience. The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete: Q1.…

There are many technologies that are set to impact the mobile app development industry in 2020, let's take a look at some of the biggest trends

In an era when the world is heading towards digitalization, mobile apps are gaining tremendous traction in all spheres of life and are becoming an indispensable part of the digital ecosystem. A huge investment in the mobile app development industry by many tech giants has been witnessed in the past few years. Small businesses are also gradually realizing the significance of mobile apps and are incorporating them into business processes. Mobile apps help organizations create brand awareness, deliver personalized content, boost customer engagement, reduce costs, and increase sales. The popularity of mobile apps can be made out by the fact that 1.96 million apps are featured in the App Store and 2.46 million apps are available on the Google Play (as of the second quarter of…

The great idea behind each app, the end result and why they failed

With well over two million apps in the duopolistic Apple and Google app stores - there are far more stories about app failures than app successes. The colossal flops are the really important stories because they can teach us about what not to do when designing, building, launching and marketing a new app. Here are a few of the biggest flops in the mobile app industry, which can serve as examples of what not to do.

1. Everpix - 55,000 active users but no sales or marketing strategy

The truth is, app stores are oversaturated with similar apps while the most successful apps are unique and have a strong value proposition. If you build an app that offers similar features to hundreds of competitors, you'll likely have immense trouble winning over users. So, keep in mind that this one principle can…

Businesses have begun using advanced business texting tools to send messages through channels like SMS and Facebook Messenger, ultimately bridging the gap between getting leads and engaging with them.

It has become increasingly easy to acquire leads through online marketing channels, particularly social media channels like Facebook and SEM channels like AdWords. Facebook is an especially good example of a business-friendly e-marketing channel. Some 78% of American consumers have discovered retail products to buy on Facebook and the average Facebook user clicks on eight ads per month. [si_guide_block id="33674" title="Download our Individual Member Resource – B2C marketing automation best practices guide" description="This guide to marketing automation best practices for consumer markets will help you review your requirements for marketing automation, select the best vendor and create or review your lead generation and nurturing programme."/] Google Ads is another example of a trusty e-marketing tool for both businesses and consumers. …

Deep linking is an effective way to drive consumers to your app, improving user acquisition and user retention.

Consumers are using mobile phones for just about everything nowadays, which makes deep linking a beneficial strategy for you to use. Deep linking is a way to drive them back to your app. It provides a strong partnership between developers and mobile marketers in order to improve user acquisition and user retention. When you think of deep-sea diving, what comes to mind? You are in an ocean of darkness, away from the surface, heading down towards the bottom - your actual destination. However, when you have no sense of direction, you can easily get lost or get distracted while taking in the beautiful marine life. [si_guide_block id="80207" title="Download our Free Resource – 10 business-limiting SEO mistakes" description="To help you get to grips with SEO best practice, this guide takes a look at some of the…

Best practice UX, UI and design principles from inside and outside the world of financial services

Finance is something that affects all of us is one way or another nearly every day of our lives. As the internet has continued to grow and give rise to new platforms, mainstream banks and emerging players alike are giving consumers more choice than ever to bank, save and manage their finances online. [si_guide_block id="82017" title="Download our Business Resource – Financial services marketing trends guide" description="In this guide, we examine the key trends, customer behaviours and new digital innovations which are shaping the future of the financial services (FS) sector."/] Mobile, in particular, has opened up many new opportunities to interact with our finances. At the touch of a button (or fingerprint), we can pay for things on the go (e.g. Apple Pay), make quick and easy payments, manage our budget and review spending by category: …

A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful

The continuing growth of mobile has transformed our relationship with the web. What was once a space dominated by desktop is now very much mobile-first, with some countries seeing more than four times higher smartphone versus desktop audience.

[caption id="attachment_136176" align="alignnone" width="640"] [Image Source: Comscore][/caption]In the UK, the majority (62%) of time spent on the internet is on mobile devices, and at least 78% of adults now own a smartphone. [caption id="attachment_136177" align="alignnone" width="640"] [Image source: Ofcom][/caption]However, the role of desktop is by no means redundant. Data from Comscore shows that the majority of…

Suggestions and best practices from finance, travel, real estate and retail

Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user's needs and provide a positive experience that keeps people loyal to the brand. The increasingly mobile nature of web experiences today means that UX has become more important than ever. After looking at several hundred sites, Google has developed a series of UX playbooks, tailored for different sectors. Google realized that there were certain universal UX elements that helped create a frictionless shopping experience for users and have identified key best practices and principles. [si_guide_block id="38757" title="Download our Business Resource – E-commerce design pattern guide" description="We created this guide to give our members a definitive reference of best practice for the design of key website page templates essential in retail e-commerce websites."/] All…