Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Online lead generation creates new selling opportunities by converting site visitors to prospects. Prospects are classically qualified through completing a profile form and then tailored communications delivered.
Successful online lead generation has understanding of the prospects needs at it's heart. This is combined with a clear process to maximise conversion to lead. Analytics can help make this process more efficient through testing different messages and offers to increase conversion rates to lead.
Key techniques to improve online lead-generation are:
Lead generation is a key activity for businesses which don't involve online sales or a long-buying process. For example, sale of a B2B service or a complex or high-value consumer item.
You can also say that transactional sites also involve lead-generation - this is the initial conversion to engaging visitors to the site and encouraging them to start purchase by adding an item to their basket.
The main classes of tools to help with online lead generation which we cover elsewhere on the site are:
These are the related techniques which we recommend as important for managing Lead generation effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: