Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Capturing and following up on new leads and new customers through the lifecycle can be a big timesaver and help conversion rates and customer service - this is marketing automation.
From a marketing communications point-of-view, marketing automation is most important in delivering relevant personalisation communications through digital and offline media.
These are the related techniques which we recommend as important for managing Marketing automation effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: