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*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

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Improve your Marketing automation with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Capturing and following up on new leads and new customers through the lifecycle can be a big timesaver and help conversion rates and customer service - this is marketing automation.

Marketing automation quick guide

Marketing automation success factors

From a marketing communications point-of-view, marketing automation is most important in delivering relevant personalisation communications through digital and offline media.

We have detailed advice on sending event triggered emails via our 7 Step Guide to Email marketing and our templates and articles on behavioural email marketing.

Recommended member resources for Marketing automation

Key techniques for Marketing automation

These are the related techniques which we recommend as important for managing Marketing automation effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

View all blog articles on Marketing automation

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Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments