Custom landing page examples and best practice advice

Discussion of web design in companies who don't know the power of landing pages still often focuses on the homepage. But savvy companies who are effective in their traffic building know that many visitors reach the site on other landing pages. These include both standard website page templates like category or product pages and custom landing pages dedicated to maximizing the conversion of leads when using inbound marketing techniques like SEO, Google Ads, and social media to drive visitors to a site. Whether you use standard page templates or dedicated landing pages will depend on your sector. For retailers or travel companies, it's impractical to create bespoke landing pages for each category and product. However, for business-to-business service and Software-as-a-Service (SaaS) businesses, dedicated pages are still commonly used to maximize conversion. In other sectors like financial services, it may be a combination, with…

A working marketing funnel ensures a steady influx of leads which forms the basis for business growth.

Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You may have a fantastic product, a lot of great ideas and motivation to run your business, but unfortunately, that is not always enough to succeed. This blog will review how optimizing your marketing funnel can help you overcome this dilemma! According to Forbes, eight out of ten entrepreneurs who start businesses fail within 18 months. If you don’t want to repeat their fate as a businessman, you need to understand how to sell your product or service. To do that, you need to be able to build an effective marketing funnel. [si_guide_block id="59581" title="Download our Individual Member Resource – Inbound marketing Quick Wins template" description="Our…

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI

The events industry generates $ 1.5 trillion annually around the globe. In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI. If digital was a threat to physical experiences a few years ago, they are complementary now. To better take advantage of this innovative landscape of data analytics, enhanced immersive experiences and growth opportunities, marketing activations are on their way to becoming fully physical and digital at the same. In other words, they’re combining best practices and optimizations of digital transformation and in-person experiences.

What are live events and social media in the core of marketing strategies for 2020?

New…

Business owners must be careful to abide by the laws of various countries when tracking customer data online

The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the use of systems to collect and store visitor information with the goal of fine-tuning customer-directed messaging to produce income through sales. In its broadest sense, any collection of information from the computer or device used by a website visitor that identifies them can be considered marketing information. [caption id="attachment_134955" align="alignnone" width="640"] [Image Source][/caption]Privacy policies are required to disclose what information a website or app will track and collect from the visitor. In recent years those policies have drowned in legalese and the consumer data…

If your company has struggled with prospecting, there is a high possibility that you're guilty of one or more of these major lead generation strategy mistakes

Generating new leads through content marketing, SEO, and advertising has been (and always will be) the main priority for any marketing team. This is what propels your business towards continuous growth – but many marketers find that the constant search for new potential clients and customers is extremely challenging and draining. According to HubSpot’s research report, generating more traffic and new leads remains a top marketing challenge year-after-year, with over 60% of teams stating that it is the hardest part of their job. [caption id="attachment_150038" align="aligncenter" width="640"] [Image Source][/caption]Unfortunately, this leads many marketers to make up excuses for their lack of results. Many blame it on a lack of funding, their team is too small, or…

ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal

The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when you’re selling a complex service or piece of software that’s going to impact multiple processes within a business, you need to be patient and attentive in your lead nurturing process. However, here I want to talk about one powerful approach to give your lead nurturing strategy extra fuel and encourage a faster conversion. This is focused on Account-based Marketing (ABM), an approach that has become increasingly popular within B2B organizations over recent years. In his Smart Insights article, Adrian O’Gara defines ABM as: “a strategic approach that coordinates personalized sales and marketing efforts, to target specific accounts for new business and create deeper and broader relationships with existing customers.”…

It doesn’t matter whether your business is big or small, if you’re not generating quality leads, your business is doomed to fail

High-quality leads are the lifeblood of any thriving business. It doesn’t matter whether your business is big or small, if you’re not generating quality leads, your business is doomed to fail – after all, how are you going to keep growing and evolving if there’s no new business coming in? Unfortunately, getting quality leads is one of the areas that marketers find most challenging. In fact, 59% of marketers say generating quality leads is their primary challenge, according to research conducted by the B2B Technology Marketing Community on LinkedIn. But generating quality leads doesn’t need to be a complicated process. [si_blog_banner_cta] All you need to do is work on your marketing ninja moves and have a few tools in your arsenal that will help you identify leads that come with a…

Are you looking for something that gives you the edge and helps take email campaign performance to the next level?

So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve implemented a range of triggered campaigns. However, your competitors have also raised their game, and the ‘business as usual’ option just won’t cut it anymore. You’re looking for something that gives you the edge and helps take email campaign performance to the next level.

AI technology and marketing – a match made in heaven?

Artificial Intelligence (AI) is already helping marketers by serving personalized content at scale, reducing campaign production times, and enabling them to boost revenues and engagement. Forrester Research has predicted that businesses who use AI to drive marketing will gain $1.2 trillion per annum from those who don’t. [si_guide_block id="44461" title="Email marketing trends 2019" description="Read our free report delving into the biggest email marketing trends…

The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation

In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform digital businesses. Powered by smart algorithms and machine learning, chatbots (automated chat messaging) promise to allow companies to connect with their prospects even better than humans can, while at the same time dramatically lowering headcount and overhead costs. Dozens of tech companies have created chatbot platforms that serve up pre-programmed responses to questions; responses informed by things like prior website interactions, social media activity and semantic analysis. Most importantly, these bots can decipher the intent of your visitors. If you know intent, you know what to say next, which is the 'secret sauce' of lead nurturing. [si_guide_block id="87369" title="Download our Business Resource – AI and Machine Learning for marketing" description="The guide aims to…

How do you maximize lead acquisition from your budget? Through budget planning.

Capturing leads is an important milestone in your quest to acquire more customers. As a result, it makes sense if you aim to capture as many leads as possible from your website traffic. Unfortunately, generating leads is a big challenge for most businesses. According to the State of Inbound 2018 Report, 61% of marketers believe their top marketing challenge is generating traffic and leads. However, businesses continue to invest more money into lead generation. For instance, 53% of marketers allocate more than half of their budget to lead generation. Consequently, businesses expect to acquire more leads. How do you maximize lead acquisition from your budget? Through budget planning. In this blog post, you'll learn seven vital tips to help you plan your lead acquisition budget. [si_blog_banner_cta]

1. Set…