Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
On-site search optimisation is particularly important for e-retailers with around 30% of visitor sessions involving a search. Visits with a search typically have higher conversion rates and average order value. So if you encourage more successful searches, you encourage more sales.
These are the related techniques which we recommend as important for managing Site search optimisation effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: