2023 was a rare year in marketing, where the latest martech innovations we discuss crossed over into the mainstream. Of course, this has been prompted by the huge interest in ChatGPT, not only for marketing, but in many other applications.
For 'hands-on' marketers seeking to take advantage of the latest AI-based tools for generating content and copywriting, there are now quite a few options which I'll recommend at the end of the post.
In previous posts, I have reviewed how to use the free version of ChatGPT for marketing and covered the latest updates to ChatGPT relevant for marketers.
Smart Insights Business Members can also read more about how to start use ChatGPT collaboratively in our new Quick Win: How to use ChatGPT for marketing, covering AI marketing planning, strengths and weaknesses of ChatGPT, and how to integrate ChatGPT into your marketing strategy.
Access our Quick Win – How to use ChatGPT for marketing
Discover everything you need to know about the new AI chatbot ChatGPT and how you can use it for marketing in our Quick Win.
Access the How to use ChatGPT for marketing
Now in 2024, we have a plethora of AI-based copywriting tools that offer the capability to create content based on prompts in a similar way to ChatGPT - see my article giving tips on prompting for ChatGPT copy for marketing. The most popular applications available in the tools are:
If you're a content marketer or SEO specialist or strategist, we also have a Business Membership Level Quick Win with specific details about using AI for SEO with ChatGPT.
Access our Quick Win – Using AI for SEO with ChatGPT
Using AI for SEO is a great tactic. In this Quick Win, discover useful ChatGPT prompts and tools you can use to support your SEO strategy.
Access the Using AI for SEO with ChatGPT
If you're looking to make more use of AI copywriting to increase the amount and hopefully quality of your content, your options really fall into two categories. First, the free tools from Open AI, the creators of ChatGPT and the GPT Large Language models and second paid services from other providers that also use LLMs, some of which are from Open AI.
The attention on ChatGPT has also prompted marketers in larger organisations with budget to invest in paid services as alternatives to ChatGPT as part of their response to the opportunities of Generative AI.
Some of the best-established tools that have been recommended to me via colleagues on LinkedIn are:
Platforms comparing martech are another option to review the AI tools available. The best sources of reviews are:
Please connect with me on LinkedIn if you're able to share your experiences with using these AI marketing tools and then I can share with other marketers reading this post. If you have developed a tool for creating content and have examples or case studies of its effectiveness I'd be interested to share these too.
Access our Quick Win – Using AI for SEO with ChatGPT
Using AI for SEO is a great tactic. In this Quick Win, discover useful ChatGPT prompts and tools you can use to support your SEO strategy.
Access the Using AI for SEO with ChatGPT
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
This blog post has been tagged with:
Artificial Intelligence (AI) for marketingArtificial Intelligence (AI) marketing toolsContent MarketingRecommended free marketing toolsUsing ChatGPT for marketingTurbocharge your results with this toolkit containing 11 resources
The Digital Marketing Strategy And Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and …..
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..
