Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
If anything, the home page gets too much attention since it's not always the main entry point for the site. Still, for most sites it is the page which is viewed the most so it warrants improvement to get the the right messages across and get the visitor on the right journey.
Many of the principles of Landing page optimisation are also relevant for home pages.
These are some of the key issues to review for your home page which we review in detail in our guide to website optimisation:
Well everyone knows what the home page is, but we think it's often useful to think about multiple home pages. These can serve as home for different audiences, e.g. business home, consumer home if you offer products and services to both.
These are the related techniques which we recommend as important for managing Home page optimisation effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: