Marketplace analysis

Most useful free UK,European,US,Global statistics resources for digital marketing Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms and allow us to compare our performance against competitors. But which are the best, most reliable free and paid sources? Everyone has their favourites, but I thought it

Our guide to creating a SWOT to improve your Internet marketing A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what you’re interested in doing or on your gut-feel, but what you need to do given the situation in the marketplace.

An introduction to using marketing personas to create more customer-centric websites Creating marketing personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a web site as part of a user-centred design (UCD) process. I’ve been a big fan of using personas since around 2003 I was introduced to

New detailed guidance for marketers released by the Information Commissioner Value/Importance: ★★★★★ Recommended link: 13th Dec 2012 update from ICO Our summary of the new cookie guidance Through 2011 we have written updates on this new privacy law, specifically how it affects cookie use on websites and how it affects analytics – that post showed an alarming drop in

In our previous guidance notes on solutions to comply with the “cookie law” we have covered: A cookie-free analytics system The Cookie Collective cookie audit and toolbar toolkit In this article Tim Gurney of Wolf Software takes us through his cookie privacy software solution which uses a modal dialog similar to the one below. Thanks for your detailed

Major changes to how products are sold defined in 10 new consumer rights Value/Importance: ★★★★★ For transactional sites – retail, travel, etc Recommended link: EU Official summary A summary of the new directive We’re alerting you to this EU press release of 10/10/2011 that has a good summary of theses 10 new consumer rights which will affect all transactional

Benchmark the priority areas for your digital marketing strategy The fact is, there isn’t a perfect time for any benchmarking, so now as good a time as any to take a little time to reflect on your team or your organisations strenghts and weaknesses and how you feel that’s bearing up against your top 2 or 3 competitors.

The latest advice on the UK response to revised e-privacy directive on site cookie usage June 23rd update: The impact of the cookie law on analytics I find this scary – a death knell to the “most measurable medium anywhere”.  Thanks to analytics specialist Vicky Brock asking for information on visits tracked by Google Analytics to the

Our recommended tools for comparing your visitor numbers against competitors All site owners want to know “how do we compare to our rivals” in number of visitors, but of course web analytics tools don’t give you that. Instead you have to turn to independent benchmarking tools. I still hear a lot of folk saying they use

Our interview with Richard Beaumont of the Cookie Collective This is our second look at a technology solution to help marketers comply with the new “cookie law“. This was the first – an interview about a cookie free analytics system. The Cookie Collective have created a toolkit which can help site owners do a free cookie audit and place

What actions do email marketers need to take? The new cookie law is not really only about cookies; the law does not even mention cookies by name. Instead, its focus is improving consumer privacy and consumer awareness of how their …..

Only one month from today to comply with the new law Value/Importance: Recommended link: Ecomplished survey Our commentary on the E-privacy directive – deadline 26th May We’re getting close to the deadline for compliance with this law, it’s a month …..

How E-retailers can make a sustainable ‘price match promise’ to grow business while protecting margins As recession continues to bite, forcing even well known and loved names into receivership, we all know it’s essential to keep customers buying from us. …..

Models of human interactions that help manage the convergence of social media and mobile marketing Social and mobile are two of the largest growth areas in the technology world. It is therefore inevitable that commentators are keen to identify (and …..

Most useful free UK,European,US,Global statistics resources for digital marketing Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms and allow us to compare our performance against competitors. But which are …..