Managing Digital Branding

How well does your brand take advantage of the unique characteristics of digital media and technology?

So much is written about best practices for online marketing, whether it’s search, social media marketing or web site design. Yet the bigger and we think, much more important picture of online branding gets so little attention, we think it’s almost criminal…

Getting online branding right is especially important for consumer brands in sectors such as household products, food and beverages, but other sectors too can gain from enhancing their online branding.

Using our proven system is a surefire way to grow your profits quickly.

Why Smart Insights?

Because global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—trust
Smart Insights to optimise their Managing Digital Branding. Many have grown their business—by over 50%—using the strategies revealed on this page.


Free resources including Search, Social and Email marketing templates that you can start using today

Start improving your Managing Digital Branding now with our FREE Digital Marketing Benchmarking Templates

  • Use our visual benchmark to rate your digital branding and get recommendations of improvement
  • Take an in-depth assessment of digital marketing
  • Start a plan with our free digital marketing template

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 18 other actionable templates and guides, written by experts in digital marketing.
  • Benchmark your current capability in Managing Digital Branding-and 9 other essential areas of digital marketing-using our unique interactive Capability Assessment tool.
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free.
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 130,000 marketers
Get your FREE Basic Membership NOW
including instant access to the Digital Marketing Benchmarking Templates (and all bonus resources)

Expert Membership—for those who are
serious about FAST growth

Learn the fundamental principles and learn from examples of online branding to engage your audience and boost brand awareness, favourability and purchase intent

Subscribe to our Business membership to get access to our online branding advice from digital branding specialists

Consumer brands can use the best practices and examples in our digital branding and storytelling guides to review and enhance their engagement and outcomes from digital channels.

Other types of consumer and business brands can use the guides in these toolkits to apply current thinking on branding to help differentiate their business and products in your crowded marketplace.

This toolkit includes tools to:

  • Create a brand communication strategy
  • Define brand development strategies
  • Develop brand story techniques for encouraging changes to brand perception and action
  • Learn the what, why and how of brand storytelling
  • Develop practical frameworks for crafting a brand story


Armed with our Managing Digital Branding Toolkit, the world’s top marketers use our unique approach to develop winning Managing Digital Branding strategies.

Managing Digital Branding Toolkit

Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.

  • Digital Branding
  • Digital Branding Guide

    About this guide

    This guide will give you guidance on how to create a Digital brand communications strategy focusing on examples of FMCG Brands, but with the principles of online branding applying to other businesses too. This guide will provide you with guidance on how to develop a digital communications strategy based on PR Smith’s SOSTAC(R) and Smart Insights RACE planning frameworks, and specific examples and advice on tactics.

    Guide structure

    • Step 1: Situation Analysis: Brand Communication Strategy – Digital Focus
    • Step 2: Brand-building objectives
    • Step 3: Brand development strategies
    • Step 4: Tactics
    • Step 5: Actions – Campaign Management
    • Step 6: Budget setting
    • Step 7: Control and Measurement
  • Brand Storytelling
  • Brand Storytelling Guide

    About this guide:

    This practical guide will help you understand the fundamentals of creating brand stories for PR, branding, advertising, sales and general marketing.

    Guide structure

    • Introduction – the what, why and how of brand storytelling
    • Brand Storytelling today – Tell to Sell; Examples of B2B and B2C stories
    • Practical Frameworks for crafting a brand story, The 3Ps and 3Cs and 4Es
    • Planning a structure and narrative for your story
    • Brand story techniques for encouraging changes to brand perception and action

The Managing Digital Branding toolkit is included with Smart Insights Business Expert Membership-the secret
weapon behind the world's most savvy marketers.

So why wait? Try it today and take your results to the next level.

Learn more about Business Expert membership and
download the Managing Digital Branding Toolkit

Instant access. Try it RISK-FREE

As a Business Expert member, you also get access to
these related Toolkits (and others too)

Marketers just like you have grown their business by over 50% using these exclusive resources: