Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.
- Digital Branding
About this guide
This guide will give you guidance on how to create a Digital brand communications strategy focusing on examples of FMCG Brands, but with the principles of online branding applying to other businesses too. This guide will provide you with guidance on how to develop a digital communications strategy based on PR Smith’s SOSTAC(R) and Smart Insights RACE planning frameworks, and specific examples and advice on tactics.
- Step 1: Situation Analysis: Brand Communication Strategy – Digital Focus
- Step 2: Brand-building objectives
- Step 3: Brand development strategies
- Step 4: Tactics
- Step 5: Actions – Campaign Management
- Step 6: Budget setting
- Step 7: Control and Measurement
- Brand Storytelling
About this guide:
This practical guide will help you understand the fundamentals of creating brand stories for PR, branding, advertising, sales and general marketing.
- Introduction – the what, why and how of brand storytelling
- Brand Storytelling today – Tell to Sell; Examples of B2B and B2C stories
- Practical Frameworks for crafting a brand story, The 3Ps and 3Cs and 4Es
- Planning a structure and narrative for your story
- Brand story techniques for encouraging changes to brand perception and action