Techniques to increase Facebook ‘Likes’ Boosting engagement across different social media networks is a concern for many marketers today, even though the commercial objectives may vary for different types of brand. In Facebook the aim will be to increase ‘Likes’ …..
Google+ best for Google, but best for your brand? In its most recent update on the number of active Google+ users, Google now claims that on a monthly basis 540 million users are actively interacting with Google+ across Google. Perhaps …..
Compare consumer preference for search engines and networks in individual countries in the Webcertain 2014 report Value: Our commentary: This well established report will be of particular interest for marketers responsible for international marketing since it helps puts some key …..
What can we learn from brands who were early social media adopters? As many of the savvier global brands have found, being an early adopter of a new social media site can be an unprecedented opportunity for branding, visibility and …..
5 key insights to create the best experience for your smartphone and tablet audience You’ll know that usage of smartphones and tablets, and the revenue and engagement delivered by them, is skyrocketing. In Q3 of 2014, 25% of global traffic …..
Practical ideas to test in the often neglected preheader The small kid with glasses that gets picked last for the football team? That was me. And that’s the email preheader, too… At least that’s what it often feels like: it’s …..
6 practical tips to improve response from emails read on mobile devices With the current growth in use of mobile devices, from smartphones to iPads and a variety of tablets, mobile email design has become a vital consideration for 2014 …..
Examples of 3 Facebook Applications that every B2B organisation needs on its brand page You will know that on every brand’s Facebook Page there are four app thumbnails, three of which are customizable and whose positions can be moved. I’ve …..
Content marketing best practices and examples for financial services With all the research suggesting that 2014 will be another big year for content marketing, it’s important to review how content can be used effectively in your specific sector. In this article …..
7 Steps to Content Marketing Success In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business. In this new infographic, we highlight a process to …..