Basic Tips and Tricks Every Business and Marketer Can Use to Prove The Source of Campaign ROI

Whether or not your business is advertising, you’re always marketing. Every phone call, mailer, coupon, Facebook post, email… everything is a representation of your brand. Knowing what marketing piece works and especially what doesn’t, reveals what steps to take in the future. Numbers don’t lie. The analytical success and failures of your pieces cannot be ignored. In order to hone your marketing efforts, tracking, both print and digital, is no longer an option, it’s a mandatory, tedious process, but like everything, there are tricks to marketing campaign tracking.

Track Everything

Your marketing pieces aren’t just advertising, they’re raw data! Phone Calls, emails, web banners, social media posts, mail pieces, billboards, TV commercials, radio spots -- every campaign can, and should, be monitored to the…

3 key steps for fueling your performance with the latest news and information

Google Reader is gone. The important industry information that we still need is out there but it is coming at us from more sources than most of us have the time to track effectively. The good news is that, with just a little planning, you really can stay on top of exactly the information that you need to fuel your own performance and also give your bosses, clients, co-workers and followers great reasons to be glad that they have you around. Gathering business information is a full time job for me; I publish a newsletter, Who's Blogging What, that highlights important blog posts for 20,000 subscribers working in social media and online marketing. Given this, Dave Chaffey of Smart Insights thought it would be useful for Smart Insights readers if I explained some of the tools and sources I use…

Assessing whether a new piece of digital marketing news or tech development needs your attention

This week we’ve been giving you tools and tips on how to stay on top of the vast amount of digital marketing news and advice. A huge amount is published every day and it can be both challenging and time-consuming to keep up with it all, so we have been recommending tools and techniques to stop marketers drowning in content. Having these tools to help you not miss new developments is handy, and signing up to email newsletters to get regular updates can save time browsing blogs and searching out the latest changes to key platforms. However, because there are so many changes made all the time to key digital marketing channels such as Google and Facebook, it is still really tough to know when a new update means you need to change the way you…

Understanding Google’s latest research on micro-moments and the implications for your marketing

It’s no secret that mobile has dramatically impacted how we do business and how consumers interact with brands online - the latest mobile adoption data indicates that mobile is still on course to overtake fixed internet access and that mobile ad spending accounts for 49% of digital ad spending. As a result of this mobile shift, Google has conducted some interesting ethnographic research over the last year to explore how consumer behaviour is changing and gain an understanding into the needs of real people. Some of the stand out insights from the research includes: 82% of smartphone users use their phones to influence a purchase decision in a store 62% of smartphone users are more likely to take action right away to solve an unexpected problem or task because they have a smartphone 90% of smartphone users have used their phone to…

Comparing how businesses manage their email marketing activities

Email marketing remains one of today’s core customer communications channels with analytics showing that, for most types of business, alongside search marketing, it is one of the main drivers of customer acquisition - for generating new online sales and leads. We're passionate about the potential power of email marketing, but to take advantage of it needs a sound process to follow the constantly changing best practices. So, to help share a snapshot of how email marketers Plan, Manage and Optimize their email marketing, we have a new Email Marketing benchmarking survey which I hope you can take. To develop this new research we have teamed up with Email Marketing Service GetResponse who are also anonymously sharing their own benchmarks of which features their users adopt and how this impacts their results. Even if  you have a great Email Service Provider, you still need to be…

The pressure for brands to select the “right” digital agency to deliver projects and campaigns has never been greater. So what steps can you take to avoid a digital partnership disaster?

2015 continues to be a golden era for digital agencies. UK online retail sales eclipsed £100bn in 2014 reflecting the nation’s insatiable appetite for buying online. With digital ad spend increasing by 800% between 2004 and 2014 to £7.2 Billion, brands are responding to consumer demand and investing heavily in their online presence. The rapid growth of online investment and increased availability of advertising platforms means that digital marketing roles have rapidly evolved to be multi-disciplined and complex. Agencies are therefore an attractive option for brands looking to deliver quickly on digital campaigns and projects.

Imagine you’re hiring a member of staff

The process of selecting a digital agency…

Updated Dynamic search ads now available to all advertisers

Importance: [rating=4] (For PPC Marketers) Recommended source: Google official blog announcement  Google has announced that its Dynamic Search Ads service has been enhanced and retooled ‘from the ground up’. It offers new functionality in AdWords which was made available to all advertisers around the world yesterday.

What are Dynamic Search Ads?

Instead of you setting up your ads manually to target certain keywords, Dynamic Search Ads are generated automatically when a search is relevant to the content on your website. But, how does Google know the search is relevant to your website you may be thinking? Google trawls your site in the same way that it does to establish organic web rankings, indexing your site. It creates the ad automatically based on the products/services you offer and on what people are searching for. These targeted ads are useful because they allow you to reach users that…

Try the first unit for free!

We, at Smart Insights, are very excited to announce the launch of our new Digital Marketing ELearning programme. This comprehensive online module is structured using the RACE framework developed by our resident marketing guru Dr Dave Chaffey. [si_guide_block id="56407" title="Digital Marketing Elearning module" description="Learn more about our Elearning module for Expert members which is structured around 5 key activities for each part of our RACE planning framework, that need to be managed for digital marketing success."/] if you are an Expert member already, then you can get started right away! If you aren’t already a member of Smart Insights then sign up for a basic membership to try out the first module for free - it includes an assessment of your digital skills and capabilities. As with all our resources, our elearning module is designed to be practical and actionable, rather than academic,…

Provide a narrative and continue the story to delight your audience and have an effective video campaign

You’ve got your cup of coffee in one hand and your prop list in the other. You still need to send out a dozen tweets and find a new actor because your top choice canceled at the last moment. Your director made some scripting tweaks that require rewrites. The list goes on. Planning and marketing your video can feel like the opposite of Hollywood glamour. But when you boil it down, digital marketing and the movies actually have a lot in common. Whether it’s a comedy that makes your cheeks sore from laughing or a tearjerker that leaves you blubbering in your car on the way home, great movies change viewers’ lives by taking them on an emotional journey. Your video can do the exact same thing by forming a relationship with attendees, providing a narrative…
Feedback Form
Feedback Form