Just head to http://analytics.twitter.com when signed-in
Recommended link: Twitter Analytics
Previously Twitter's analytics service has been limited to advertisers, but that changed this week with an announcement via Twitter:
Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think!
— Ian Chan (@chanian) August 27, 2014
How to access Twitter analytics?
Just as it says in the title to this article, if you're already signed into Twitter in your browser, if you go to http://analytics.twitter.com. There is no registration process, but a little bizarrely, you just have to access the dashboard URL and you should then see updates. Until then you will just see a blank dashboard:
For more information on what you can see in Twitter's analytics see this post from Twitter introducing the Twitter Analytics dashboard.
Changes to how you share photos, clickbait and likegating on Facebook
Recommended link: Facebook announcement on algorithm updates
Given the amount of traffic that Facebook drives to sites, any significant changes to Facebook’s algorithm are now big news in the way that Google’s algorithm updates have been for years. So in our alerts we look to update readers on all the major changes made by Facebook. This data on visits prompted by shares of articles via social networks shows that Facebook is far more important for driving visits than other social networks across all sites, although this may be different for B2B sites.
The major change to the Facebook algorithm announced this week has two main parts: a Clickbait filter and a change to processing of links related to status updates. While most commentary on the changes has focused on Clickbait, this…
Google’s use “rel=author” markup to stop but Google+ posts to continue featuring in search results
Recommended link: Google announcement of end of Authorship
Summary of the change
John Mueller of Google Webmaster Tools announced in a personal Google+ post on 28th August that Google will now stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup.
From a Google user point of view this means you will no longer see author images in pictures like this one from a briefing written by Chris Soames in 2012:
In fact, you may have noticed from around a month ago that Google removed the author images. In this new announcement they are taking the next step and removing the author information too.
We’re also alerting you to this since more significantly from an SEO point of view Google has said that they are no longer…
Integrating different inbound channels as part of a content-led digital strategy
Here's the only way to approach your marketing: What content will your customers thank you for?
Ann Handley, Chief Content Officer at MarketingProfs @MarketingProfs
In the ever-evolving sphere of digital marketing, creating compelling content just isn't enough. Instead, what you need to do is develop a strategic plan that is both consistent and integrated and will help drive traffic, generate leads and increase your conversions. While content creation still plays a pivotal role in an effective marketing strategy, smart brands are taking a more holistic approach - and that means focusing on how content marketing, SEO, social media, blogging and email marketing all work in sync.
Along with our own tips and tricks of the trade, in this article AWeber has enlisted a few industry leaders to share their insights…
Do We Need a Digital Department At All?
When I began working on the Smart Insights Digital Transformation guide, I believed that the days of the digital department were numbered. After all, if digital integration was a true goal of a business, shouldn’t this department simply be merged into marketing and other ‘non-digital’ departments? I felt that we’d only created digital departments as a bolt on reaction to the changing landscape, and that over time different skills would simply be ‘absorbed’ into the rest of the business.
While this sentiment may run true amongst some readers, I soon found that this ideal has seldom been reached, and may never occur in many verticals. After all, it often seems that there will always be requirements for specific skills that need to sit within a specialist team. Rather than saying whether we ‘should’ or ‘should not’ have a digital department, there are varying ‘phases’…
3 Strategic learnings for real time marketing
Recommended link: Forrester real-time analytics report - free download
Commissioned by MediaMath, the latest research piece by Forrester is well worth the time it will take you to scan to understand this emerging modern marketing technique. I think most marketers understand the concept of real-time marketing but may struggle to see how that works across the WHOLE customer journey (most people associate real-time with Social media channels, mistake number one! More on that later). It is certainly something I am still learning about especially the practical side of it and excited by the prospect of working with more clients on helping them on the journey.
Looking at the data shared in the report suggests the value that brands can get from real-time marketing.
So, the value is in…
Examples and research showing why content marketing is now key for driving Ecommerce customer journeys
Ecommerce is constantly evolving alongside the development of new digital media and technologies, yet one aspect has not changed. That is, the importance of search intent in the buyer journey. Consumers continue to use search to find, research and buy the products that they want.
However, though this basic fact may not be changing, the way search works is. Search algorithms and in particular those by Google are regularly updated to focus more on quality and relevance of content. So now ecommerce businesses have to think differently about content's position in the buyer journey.
Long gone are the days of keyword density, link farms and ghost pages. Want your products to rank well for search? You need quality content.
The intersection of content marketing and ecommerce
How are ecommerce businesses using content marketing? New research from Econsultancy…
What Makes Great Ecommerce Website Design? Part 2: The Category Page
In Part Two of my series of blog posts looking at the factors that help make different parts of an ecommerce websites more effective in experience, merchandising and SEO, I review examples of category pages. In Part 1 I looked at 5 Ecommerce home page best design practices.
You can think of Category pages serving as the 'Departments' within your website like they do in a department store - the ladieswear department, childrens wear department and so on.
These areas in a department store are typically demarcated by very visual merchandising, such as mannequins dressed in the types of clothes that you'd find in that department, visual posters/ signage showing branding or imagery depicting the section you are in - smiling children on posters indicating that you are in the childrens' section.
These subtle visual prompts are often un-noticed yet serve to ensure that…
A case study of how Ford have embraced digital and social media
The digital landscape for the majority of sectors has witnessed a meteoric rise in the number brands. These brands come in all sizes and shapes – On one side you have the traditional brands making the steady transition to the world of digital and on the other, the start-up brand, out there to cause disruption to the sector and to offer that something a little different. And they all have the same objective - vying for our attention.
In with the old
The transformation traditional organisations are learning to wrestle with is the fact that moving to a digital future, traditional brands should not still try to control media content that impacts the brand and its perception, rather the brand should instead focus on becoming more transparent and seek to build engagement, credibility and collaboration with its user base.
A case study of…
Should your CEO be blogging?
Should your CEO have a blog separate from your company’s blog? Although it does depend on sector, it’s an increasingly important question, since many CEOs are emerging (or are already well established) as the 'public face' of the organizations they lead.
Richard Branson (Virgin Group), George Colony (Forrest Research), Mark Cuban (Dallas Mavericks) and Martha Heller (Heller Search Associates) are only a few of the many chief executives who have successfully taken to digital media to communicate on a more informal basis to employees, customers and other stakeholders. Many of these also run a LinkedIn blog shared via LinkedIn Pulse alongside their personal presence.
Pros and Cons of running a blog
Here’s a look at some of the pros and cons for CEOs contemplating a blog of their own:
Pros of CEO blog
It gives your company a personal touch. Any effort that helps to humanize your brand should be strongly considered.…