Visual, real-time content must move up the agenda I said something in a meeting this week, it’s pure opinion to be honest, but I think I can back it up and wanted to post about it this week:- “brands that …..
Examples of social media workflow to review and respond to online comments about a brand I received this question by email, it describes a common concern of managing brand reputation given the growth in consumer comments in social media: “I …..
Mobile and video formats show largest growth in expenditure Value: Recommended link: Latest UK online advertising spend research – IAB In April 2014 the IAB and PwC published their regular survey giving full-year figures for online advertising in 2013. We recommend …..
Is Customer Experience the New Branding? Something I’ve been thinking about for some time is the relationship between brand and user experience. I’ve come to realise that for me, when it comes to exposure in an online world, there really …..
A briefing on the new Experian UK Mosaic customer profiling I recently attended the re-launch of Experian’s UK 2014 Mosaic Segmentation. I thought it would be useful to share a summary which I hope will be useful for marketers, who have …..
How online retail brands can benefit from video commerce Consumers today want a visually engaging online shopping experience that is personalized at the same time. According to a recent study, 52% of consumers said that watching videos makes them more …..
3 big changes to your Twitter profile are now live Importance: Recommended link: Twitter blog post announcing Profile Changes 23rd April update. We first alerted about this change to Twitter profiles on 10th April, when the rollout was promised “over …..
Examples and tips of using ORM to protect your Brand and increase brand loyalty Online Reputation Management or ORM is a vital part of any online branding strategy. It is the new PR. Word might spread fast in print, but …..
Less than 100 days until Google Shopping Campaigns Switch: 6 migration musts for Advertisers Do you remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It’s happening again. This …..
UK marketers rate social media advertising platforms in new DMA research The DMA has created a new social media scorecard based on a survey it ran amongst UK Social Media marketers to rate the usage of social media platforms. The scorecard …..