Digital Marketing Megatrends 2017
Learn the 5 pillars of multichannel marketing and 9 actionable trendsFREE DOWNLOAD
How to select the right data management platform and audience profiling tools for your business A Data Management Platform (DMP) is a place to store, sort and act upon multiple sources of online and offline data including search, social, display …..
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9 digital marketing and martech megatrends
The Instagram tactics of the top US companies The Fortune 500 is, put simply, a list of the 500 most valuable US companies based on revenue. These are all enormous businesses, with trillions in combined revenue. It’s a mix of all different …..
3 Tips to Ensure the Success of Your Guerrilla Marketing Efforts Guerrilla marking is defined as “an innovative, unconventional, and low-cost marketing technique aimed at obtaining maximum exposure for a product.” Lower cost and increased exposure — that’s the dream, …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..
What are the ideal roles for an effective data analytics or business intelligence team? Creating teams within a business is a complex task, one that involves a wide range of skills, some of which are hard to quantify. Should you …..
What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, …..
Brand storytelling examples showing how a successful brand story takes consumers on a hero’s journey No one’s heart is wooed by product capabilities and financials alone. What you need is a good story — it’s the key to making your …..