Pinterest 'Buyable Pins' now live

Importance: [rating=4] (For eretailers) Recommended link: Pinterest announce buy it button roll out Pinterest have just announced that the Buyable Pins Social Commerce feature they announced early last month is now rolling out, initially on iPhone and iPad. You can see the way these will work from this stylish  promo page. The decision means that has discussed for a very long time, the site is finally launching itself into the dynamic world of e-commerce. As Pinterest describe it: "In the next few weeks, 30 million Pins all over Pinterest will become buyable. 

You’ll start seeing buyable Pins all over Pinterest—in your home feed, on boards you love, and in search results. When you spot a Pin with a blue price, that means you can buy it.

Say you’re on the hunt for a new jacket. Try a search, then swipe…

Using tables and flow charts to visualise and plan automated contact strategies

Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new subscriber or lead to an email list Welcome sequence for new customer (onboarding) Reactivation of customers or subscribers who lose engagement Abandoned shopping cart follow-up emails Shoppers browse or search on a site but don't buy follow-up Time to repurchase or replenishment emails However, the technique is still used by relatively few companies. One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it's a new approach to the company or agency. The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. You can…

It's all about the story...

It’s a jungle out there, dog eat dog, and unstructured data is proliferating at an exponential rate. As a marketer you have to be careful, you don’t want to get sucked into this digital Wild West, even the quickest out there could get stung. Yet, there are opportunities to be had, little nuggets of 24-carat gold that can provide your business with a cutting edge worth millions. Sounds like an opportunity, right? However, just as the prospectors found it tough trying to make a buck during the 19th century Alaskan gold rush so businesses are finding it increasingly difficult to make sense of how to make big data pay. So even at this early stage of its evolution businesses are asking, what does the future of big data look like? Image/Copyright Source: wikimedia.org There isn’t an easy answer but…

Wearable technology trends and the future of digital selling

Until what seems like very recently, wearable technology has remained on the fringes of consumer consciousness, with most people unsure what to make of it. 'What’s the point in moving the user interface two inches from my pocket to my wrist?' people rightly ask. 'But I’m terrible at multitasking, those glasses will just be another distraction…' Although wearables still have yet to gain widespread popularity, interest is stirring and 2015 may just be the year it turns a corner. According to a recent report from Juniper Research, wearable advertising spend is estimated to reach just $1.5 million this year, but by 2019 is expected to hit a slightly more impressive $68.7 million. That’s a huge new market, and one that online marketers would do well to embrace.

Source: …

Don't fall-foul of these Email Marketing myths

Have you inadvertently bought into an email marketing myth? It is easily done, but you could be losing out. Email Marketing works differently for different brands and industries, so in this infographic EmailMonks are dispelling the myths that Tuesdays or Thursdays are the best days for email campaign broadcasts. They have collated 15 myths, backed by evidence, to share how email campaigns can be more successful through companies adopting specific email marketing techniques. For example... Brands are doubling their open rates by increasing the frequency of their emails and and re-emailing with a change in 'subject line' to lift non responders. …

Using a digital plan to support digital transformation

Where do you start if you want to develop an digital marketing strategy? Well, I don't think it needs to be a huge report, a strategy can best be summarised in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives. Yet despite this it seems that many organisations still don't have a plan.

Do you have a digital marketing strategy?

2015 update: Since 2012 we have run an informal poll to see how widely used digital marketing strategies are. Results have been quite shocking... with around two-thirds to three quarters not have a digital marketing plan. It seems that many are doing digital marketing without a prioritised plan of activities to integrate online marketing... When we did the research for our free Managing Digital Marketing report published in 2015 we were interested to see how this percentage looked for a defined…

3 techniques to make Native Advertising more effective

Following the move made by many other online publishers in recent years, the picture-hosting site Imgur recently announced its plan to roll out native ads. The site bootstrapped for most of the past six years and built a loyal community, but — like most publishers — it has the need for a consistent revenue stream. More publishers are riding the native advertising (definition and example) tide to monetize their platforms. For advertisers, native ads are a natural and effective way to boost engagement. In fact, Yahoo reported that, on average, users give native ads three times more attention than display ads. But like all innovation, native advertising (definition and example) also follows an S-curve cycle of adoption and maturation. From display to search to video ads, each cycle inevitably brings a unique set of challenges and risks. And as native advertising matures, the issues advertisers and…

Which are the most popular channels for journalists today

For Marketers and PR Professionals, it's important to reach the right media influencers using the right media. Given the huge choice of communication channels available to us across social media, it's useful to know the preferences for channels amongst media professionals. Cision's Social PR Study, using data from the Social Journalism Study 2015 reveals some interesting insight. So should you contact Journalists via phone, email or social media and are your current methods currently effective for contacting the right PR Professionals? The survey reveals that '49% of PR Professionals prefer the phone, compared to 23% of Journalists'

How should you contact Journalists?

PR Professionals are reaching out to Journalists via email and phone, and social media is the third choice for pitching stories (amongst almost half of respondents). So how do Journalists wish to be contacted? More contact via email, phone, social media and 8% would prefer more postal information. …

Optimising your triggered messages - 7 common Mistakes to avoid

Sending triggered email messages or behavioural email marketing is a proven method for improving customer engagement and increasing sales for retailers. However, there is a lot of confusion as to what types of ‘on-site’ behaviours should trigger a message, how it should look and feel, as well as how best to measure the results. There is a big difference between doing the right things and doing things right, so here is a simple yet comprehensive overview that will help you to optimise your triggered messages.

Using the right triggers for your messages

Ask people what constitutes a trigger and the first and often only response will be a shopping cart abandonment. However, these people are missing a trick and limiting their reach by not embracing browse abandonment. This doesn’t…

Which type of welcome email is best for your business?

Welcome emails are key to establishing a dialogue with new email subscribers whether they are prospects who don't know you, or customers who have already bought a product from you. A well-designed welcome email sequence will keep new subscribers engaged and facilitate selling to them in future. If no initial welcome message is sent, the open rate can fall by 25% a few weeks after signing up. So clearly welcome emails are amongst the most important you send and design, so are critical for subscriber and customer retention. In fact welcome campaigns tend to have the highest open rates of any type of email campaign, which makes them even more important to get right.

Developing a Welcome email strategy

So, the arguments for putting time into well crafted welcome emails are clear, but where do you start? Given their importance we have created a new guides for Expert members which…

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