Chart of the day: 3 of the top 5 Youtube Adverts from January are over 2 minutes long
Earlier this week news came down the marketing grapevine that Youtube/Google was going to no longer support unskippable 30-second ads in a move that they describe as "providing a better ads experience for users online". This change is scheduled for 2018, so there is still plenty of time to use this type of Ads if you already have them in your upcoming campaign plans.
Come 2018, Youtube will still offer unskippable Ads but of the 6 seconds variety. Less annoying (and much less mobile data) for the user but will cause a rethink to many brand's video strategies.
I am very interested in how brands will adopt to the standard of skippable and 6 seconds unskippable ads and move away from the 2-3 minute mini-movies that are a trend of the last 12 months.
This change will also challenge creative agencies be…