7 steps to a better project estimate brief and costing Whether you use spreadsheets or an automated / integrated marketing project management service platform, the important thing is to get your estimating discipline right from the start. Whether you’re developing an …..
Interactive video encouraging direct response Episode 1, Scene 1. Boardroom meeting, charts showing sales figures on the up, 3 people sit around the boardroom table. You can cut the tension with a knife… Financial Director: ‘OK, so what’s the plan?’ …..
Interest in the value of Big Data continues into 2014 I’m not sure whether to be impressed by this infographic or annoyed. It shows both what’s powerful about infographics and their weaknesses. With the right headline, data and design, infographics …..
What consumers want and how to give it to them? This infographic isn’t a compilation of different unreferenced sources, rather it’s based on a single piece of research by Sociomantic Labs who polled over 1000 US consumers via ResearchNow, specifically to assess …..
A case study of a campaign to create a a sustainable online presence for a seasonal brand: Christmas Tree World When Christmas Tree World initially approached us with grand schemes to conquer the artificial Christmas tree market throughout the year, …..
A tutorial showing how to use the keyword insights now available from GWT and Google Analytics Earlier this Autumn, as shown in this Smart Insights alert, Google made the step that many SEOs and digital marketers were fearing: the encryption …..
The challenge for managers of contact centres in the era of the social media empowered customer Integrating social media into the Contact Centre is rather a daunting task, but with demand for social customer service growing at its current rate the …..
A group debate discussing the best way to make your site work on all devices? A few weeks ago I had the pleasure of presenting at the J. Boye conference in Aarhus, Denmark about developing mobile optimised websites and applications. …..
Which social media complainer do you recognise? The importance of social media to customer service has been highlighted through 2013. Marketers are seeking to deliver a positive customer experience, but if there is a problem, to use social media to react quickly …..
7 Tips to win the hearts, minds and wallets of mobile shoppers A recent Google survey shows the importance of mobile in driving shopper behaviour today – at every stage in the customer journey. Pre-shopping: 58% of the sample use their …..