“The first major update since 2007″ Well, that’s what Google say, so it’s an indication of how important this could be for digital marketers. It was 2007 when Google launched Universal Search, how time flies. 2012 sees the launch of …..
2 examples of a technique to use for retail SEO Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends …..
What are the options for promoting a mobile app? Many businesses are now looking to use mobile apps to encourage customer interaction and loyalty. Fortunately, this seems to fit with the preferences of mobile users; recent research from Comscore showed …..
…from notepad sketch to more than 140 million active users… If you’re based in the UK, you’ve likely heard the announcement this week from Twitter about UK usage of Twitter from the traditional media. As a big fan of Twitter …..
Generating ideas of content types to engage We’ve had this graphic on a Post-It note in our office for months; it’s a natural follow-on from our inbound marketing funnel infographic. We created it to help your own brainstorming on content …..
Aimed at capturing a greater share of higher converting ‘long tail’ traffic Ecommerce websites can inadvertently fall short of SEO best practice because, for example, the site may be accidentally riddled with crawler and duplicate content issues. Such issues are …..
Social media marketing gives new options for segmentation Since the 1950s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. Accurately define your market segments and then the follow on activities of targeting …..
A new look and less features for GWT Importance: Recommended link: Google Webmaster Blog announcing the new design Our commentary In the past 3-4 weeks Google have made various changes to the Google Webmaster Tool platform, including, more recently, updates …..
Is customer experience management the new CRM? This year, many CRM vendors and commentators are hailing the age of customer experience management, raising the question of whether we are witnessing a sea change in CRM? When SAP held its Influencer …..
Are you taking apps seriously in your marketing? The big mobile manufacturer and software brands, like Apple, Google and Samsung, are adding more and more functionality to mobile phones. From games, to shopping, travel, social and even health. We also …..
