Our recommendations and reviews on email marketing broadcast software options

I am often for recommendations for affordable E-mail broadcast software packages for Email marketing, E-newsletters or Ezines. This guide highlights some of the options that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to me. It's an informal post I originally started on a previous site in 2005 to point marketers on courses to for a shortlist of suppliers to review and I've added to it and removed sites over the years. I always recommend hosted (Email Service Provider or ESP) email marketing solutions rather than software since, in general, the reporting/tracking and bounce management capabilities of the cheaper desktop e-mail packages are inferior. There are also management problems with deliverability and blacklisting which are best managed by an external email service provider in my opinion. Although you can use an email service provider in another…

Although mobile opens are growing in importance, desktop clickthroughs dominate

This analysis of over 395 million sent via MailChimp reveals the impact of mobile devices on email engagement and how Responsive Design can improve email clickthrough rates (CTRs). We all know that mobile rendering is now important, but don't expect so many clicks from those emails read on mobile: Email clicks are higher from desktops compared to the 'combined clicks from mobile and tablet devices' and desktop users click on more email links - unique CTRs are 40% higher on desktop compared to mobile. So, the goal of emails rendered on mobile should be to make a big enough impact such that some readers will make a mental note to return to the email on desktop... Their infographic shares more interesting email engagement facts as it's apparent that Email Marketers and Marketing Managers planning and designing their email marketing need to take on board these device differences,…

 Sales metrics should not be alien to digital marketing teams

As digital marketers, it is our job to drive sales for our business, correct? Wait, but isn’t that the job of the sales department..? As it turns out, with Smarketing we have many of the same goals and objectives so it makes sense that we would work together to form a more united team and focus on the same measurements to close our deals. Source: HubSpot

I realize this is easier said than done, but if you look at the statistics: according to an Aberdeen report, companies that were successful in aligning their sales and marketing teams were able to increase revenue by 20%. This is in stark comparison to those who weren’t able to align the two departments, and saw a 4% decline.

Yes,…

How to make your contest promotion more effective

There are a number of factors that will impact conversion rate for a contest campaign. In this article, I will talk about conversion rates for contests specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, content and other types of digital promotions. Note: Specific examples provided below have been sourced from Qoints’ repository of digital engagement and performance data.

Conversion Rate Optimization 101

No matter how many consumers you reach online with the message to enter your contest, some will drop off the radar during their engagement with the promotion before fully completing the entry process, or converting. When thinking ahead to the end of your promotion and how many full conversions you’d like to have when it’s all said and done, you can build a stronger case for choosing certain tactics over others. The first consideration…

Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage?

What is frustrating American online shoppers and how can businesses minimise shopping cart abandonment, or encourage these buyers to return to their baskets? Over 1,000 ecommerce online consumer interactions, from Visual Website Optimizer (VWO, a website testing platform company), reveals these frustrations and also the positive drivers to encourage shoppers to purchasing their products post abandonment. The Ecommerce survey shows the main drivers for consumers abandoning their shopping cart from companies is 1. companies not being transparent about shipping costs and 2. consumers being forced to create a new account. It's interesting that abandoned shoppers can be converted, as 54% will purchase their 'basket items' if they are contacted with a discount. Download the full report from VWO.com's site (registration is required) to also find…

Does your organisation have a clearly defined digital marketing strategy?

Although it was the 25th anniversary of the web last year, it seems that many businesses still aren't taking a strategic approach to digital marketing. In our Managing Digital marketing research in association with the TFM&A 2015, we again asked this year 'Do you or clients have a digital marketing strategy". Here are the findings:

Is a digital strategy essential?

So, 50% of companies are working on digital marketing with no clearly defined strategy it seems. There was no improvement compared to the previous year when the percentage was 46%. Does this matter? Well, certainly the beauty of digital marketing is that you can get results by focusing on the tactics like search, social media and email marketing plus working on conversion rate optimisation for the website. In the…

6 implications for selecting and managing today's and tomorrow's marketing technology

A year ago today we shared the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec, so now it's time for the latest edition! It's great Scott has the passion to update this each year given the speed at which technology changes. You can see the work involved from the number of new tools he has added this year: Here's the latest 2015 Marketing technology landscape infographic which we think provides a great framework to help managers think through the best technology to improve their marketing and to review the leading technology vendors in each category. It’s a retina-burning infographic, which doesn’t look great on a blog or on a printer, but if you click to expand you…

Dealing with the 3 Major Challenges Your Content Marketing Team Will Encounter this year

Initially we thought we should write about marketing predictions for the year 2525, as the song goes. But people are generally poor in forecasting long term, so we settled for the 'here and now' - more relevant since these are three problems you will definitely encounter when practicing content marketing.

Challenge 1. Lack of time

We all know this problem, as marketers already work long hours on a never ending list of projects and in most cases use dozens of technologies on a daily basis: we don’t have time to properly do anything new, but we have to and are expected to. Invest in automation. Start by investing with…

Three ways in which we can use social media insight to take action to improve our marketing

As social media continues to evolve, so too has the amount of data and insight available to marketers. From the ongoing development of tools such as Google Analytics, Sysomos and Salesforce.com, to the progression of native tools such as Facebook Insights, Twitter and Pinterest Analytics, marketers now have a wealth of social insight to choose from. But as with all types of web or digital analytics , it’s essential that in order to make good business decisions we must take actionable insight from the social data we have available. Gone are the days when we could rely on top-level descriptive metrics such as the number of Likes or followers accrued over time and be able to report on what has happened. Leaders and management now demand insight that demonstrates how social media is…

Every piece of content should be as long as it takes to convey the message, and no longer...

How many times do we ask ourselves or colleagues, is there is any successful evidence to demonstrate how long different types of  content should be (taking into account the restrictions of our platforms)? For example, length of our updates across Tweets, Facebook updates, LinkedIn posts, Videos, and slideshares, email marketing subjects ... Well  the folks at Buffer  and Sumall have been looking into this and we thought this was an interesting summary to prompt that question - should we be doing this differently? Highlights: Tweets receive a 17% higher engagement rate if they are no more than 100 characters and the Top YouTube Videos are no longer than 3 minutes. Of course the right answer is 'it depends' copy needs to be long as its needed, according to your…
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