A tutorial example of using Facebook Ads for Event Promotion

Promoting live events might be the most challenging form of digital marketing campaign you will ever work on.  Or so it’s been my experience over the past few years with our monthly MnSearch events and one-off events like LocalU Twin Cities. Not only do you have to try to market an event based on features, benefits and price points, but you also have to try and convince someone that it’s worth taking time out of their work day or personal life, and drive across town to attend.  And all for 'One Night Only!'. This is the exact opposite from most Paid Search campaigns that can be built to be relatively 'Evergreen'. Because attendance can fluctuate greatly, and breaking even is often the priority goal, we are continually looking for very cost effective means of…

Twitter suddenly becomes more important to marketers with the latest integration - now rolled out to desktop as well as mobile

Importance: [rating=5] For Digital Marketers, Social Media Marketers and SEO consultants Recommended link: Google's original announcement of new Twitter Integration So, they've made up! You may remember how Google used to partner with Twitter and take their firehose to display tweets in near real-time - I remember it was sub ten seconds. Then they fell out and this feature disappeared back in July 2011. Well a new form of the integration is back as has been previewed over the last few months. I've been taking a look to see how significant it will be for businesses. It looks like a great deal for Twitter to me and an acknowledgment by Google that Twitter, not Google+ is THE source for real-time updates as it had hoped.

What marketers need to know about Google's Twitter integration

1. The…

Examples and tools showing that, to get great results with social media, you base it on insight

Let's say you’re boarding an airplane, and you strike up a conversation with the pilot. You ask how the weather is looking. He shrugs and says, “I don’t know; I haven’t checked the forecast. I’m just going with my gut.” Unless you have a death wish, you’d probably turn around and get off the plane. You know a safe journey requires research, but when it comes to social media, many marketers skip that step. Instead of checking the social media forecast, they fly blind. As social media strategist Marji Sherman learned when she started at Kohler, overlooking the social media forecast can have serious consequences. Her research revealed that the company’s social media strategy was missing the mark. Examining the data, Sherman…

Techniques to optimise your ecommerce sites for higher conversions and increased social media engagement

Creating an ecommerce website from scratch can be daunting. The task of creating, populating and launching the site is one thing, but launching it in such a competitive space is another. To begin with, you’re probably not going to compete with a 163 million page site like Amazon. This ecommerce giant has taken years of nurturing and development to get to where it is today and consistently dominates the online space. Instead, you need to start small; find methods of harnessing the small pool of users available to you and capitalise on any quick win opportunities out there. Here are 5 ecommerce tips to help you get started with:

1- Be conversion led from the get-go

Striking the balance between being design-focused and being conversion-focused is a tricky consideration to get right for any ecommerce…

Google Chrome will pause all ads using Adobe’s Flash whilst Amazon will ban flash ads outright

Importance: [rating=5] (for Digital Advertisers) Recommended link: Google's announcement of change from September 2015 As of today Google’s chrome web browser will not play ads created using Adobe flash and will automatically pause them so they don’t disrupt Chrome users' browsing experience. Google have framed this in terms of improving browser speed and battery life. Other Flash interactions or animations you are using on your site shouldn't be affected, as explained at the end of this alert. This is significant for advertisers since according to a report from the mobile ad management firm Sizmek, Flash was the most popular format for digital display ads as recently as Q1 2015. Advertisers tried to deliver more than 5.35 billion Flash ads in Q1 2015, compared to 4.25 billion HTML 5 ads. Flash ads will still appear on Google…

Taking control of your online store to stay competitive

By customizing online stores, merchants are getting much more extensive business opportunities. Of course, it's quite difficult and sometimes rather expensive to customize your own web store, but looking at possible gains we can definitely say that it's worth doing. It doesn't matter whether you will adjust a site on your own or hire a professional developer for this purpose, remember that customization gives you the opportunity to take a competitive edge on the tough ecommerce market. Currently, there are plenty of well-known web stores that impress people with their style, design, functionality, speed and advanced technologies used. So what should a new vendor to begin with? It isn't necessary to order full-fledged customization at the very start (though highly desirable) - you can just go with a single or couple of specific options that will allow you to stand out.

Customizing your ecommerce…

Get those seats filled with these many and varied tips from 10 Email marketing experts

Whether virtual or physical, events are a mainstay of marketing to engage new prospects and build relationships with existing contacts. When you’re responsible for marketing an event it might be something you only do a handful of times a year, so I’ve rounded up some tips from seasoned experts on how to use email to ensure you pack out your event. Read on to find out what you should say and how often to say it. Once you’ve read the advice below, continue on to the examples of event invite emails and why they work for everything else you need to get your event promotional campaign organised.

Justine Jordan, Marketing Director at Litmus

For webinars, send a stand-alone email! We used…

An example of using an infographic to explain a proposition

We feature a lot of infographics which share insight or best practice related to digital marketing. We thought we'd share this one as a nice piece of content marketing, perhaps of interest and inspiration to B2B marketers. If we think about the purpose of infographics in content marketing in the context of our Content Marketing Matrix, they can and most often are aimed at raising awareness at the top of the funnel where they encourage sharing through a viral effect (either emotional - top-left in the matrix) or rational (bottom-left).  But they can also be used further down the funnel (right-side) funnel to educate contacts about the benefits of a product category or service and explain a company's service. That's the purpose of this example which we received by email rather than social media (these type of infographics are…

The power of integrated social media for event promotion

This infographic summarising a survey of over 1,500 event organisers worldwide, reinforces how effective social media is for event management - 75% of respondents considering it to be an important element of their integrated marketing strategy. For international promotion in particular, Facebook has been the prominent social media platform for 78% of event organisers, followed by Twitter and LinkedIn, to primarily increase awareness of the event and their brand for new followers.  We know this can vary, depending on whether you are attracting delegates/attendees from the B2b or B2c market and their social/demographic profile. If you are looking to increase your 'bums on seats', then consider like most social media channels that they will not generate instant leads. Of those surveyed by Maximillion, 10% of event organisers have gained direct sales from social media.  For some companies promoting events on a small-scale, then these…

‘M’ will sit inside of messenger and will be able to complete tasks for users

Importance: [rating=3] For users of Facebook messenger and advertisers interested in future ad options. Recommended link: Facebook launches M, its bold answer to Siri and Cortana  Digital Personal assistants seem to be all the rage at the moment. Apple led the way with Siri, Microsoft caught up fast with Cortana and Goole is also making big advances in AI technology with Google now. Not to be outdone, Facebook have announced their offering, a personal assistant called ‘M’ which sits inside it’s messenger app. Facebook announced this two days ago, on Facebook (funnily enough!) Two things make M extremely interesting; that it is not ‘pure AI’ but rather AI that is trained by people, and that it will be able to complete tasks for users, like purchasing…