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Discover the leaky spots and how to fix them by looking at these key areas in Google Analytics It’s Saturday night, and it’s pouring with rain. You’re curled up on the sofa watching a movie when you feel a drop …..
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9 digital marketing and martech megatrends
Smart Insights Alert: The new tools include a single multi-country feed If you’ve ever run an AdWords campaign you’ll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with …..
Use your email marketing as a B2B lead generation magnet B2B lead generation emails are being utilized more than ever in marketing. The sudden increase in their use is closely tied to the utility of emails. For long, emails have …..
Don’t fall short of these common search marketing mistakes It seems almost too easy at first. It really does. You find a keyword tool and you type in whatever search term that comes to mind. Voilà! Like magic, you find …..
Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework. My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. …..
Smart Insights Alert: How will retargeting be affected by changes to iOS11 and macOS High Sierra Safari users? Apple is making massive waves again, this time in the advertising industry (but not in a good way for digital marketers). Apple has …..
Social Media Essentials: Catch up with the latest updates in social media Spotlight story: Facebook launches Crisis Response hub This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways …..
6 tips to get the most out of the highest-performing digital marketing channel We see emails every day. But few manage to make an impact and imprint on our memory. It’s not surprising, since running a successful email marketing campaign …..