Insight from Connect2013 – the marketing roadmap and exploiting data in the right way for your business In previous years, Dave Chaffey has spoken at the eCircle conferences, but this year was different since eCircle is now part of Teradata …..
Yes 41 feature updates – here’s our top 5 from the Google I/O announcements Modern marketers have always had to take Google+ seriously, because of Google’s dominance in Search. Yet, there are other reasons too… with the proliferation of Android …..
Examples of how Facebook covers can be now used more for promotion Did you know that companies can now use marketing messages and promotions on their Facebook page cover? This gives opportunities for front cover pages to become more engaging using offers …..
How to benchmark your LinkedIn ‘marketing funnel’ For B2B companies now realising the phenomenal lead generation opportunities offered by LinkedIn, a bigger question now looms; “How do I optimise my presence to make it efficient and effective” LinkedIn success requires …..
26 ways LinkedIn can help you and your business LinkedIn recently announced that they now have over 225 million users. A reminder that LinkedIn gives opportunities to connect and communicate for both individuals and businesses across more than 200 countries. …..
Timeless tips for more engaging blog posts We have given many recommendations on managing content marketing in posts and guides this year, including how to plan the content, be creative and allocate the resources to manage the content. This infographic explains how to engage …..
A briefing on this new branding feature in YouTube’s “One Channel” Viewers who are yet to subscribe to your YouTube channel and visit your channel page, can now be greeted by a video telling them why they should hit the …..
The Facebook Studio 2013 winners for marketing creativity in different business categories This year, Facebook ran their ‘Facebook Studio Awards‘ to highlight the brands who are leveraging Facebook well and executed creative marketing campaigns, without the use of paid advertising. …..
An interview with Matt Lawson of Appliances Online on their ecommerce strategy Matt Lawson is Head of Conversion at AO. In this interview he describes how they have grown their business through keeping the web experience focused on the customer …..
Creating Custom Audiences, Lookalikes on Facebook, relaxed rules on cover images and nested replies There has been (yet another) exciting new development rolled out by Facebook for advertisers recently – the Lookalike audience targeting feature. As you may have read …..