Customer research & analysis

Most useful free UK,European,US,Global statistics resources for digital marketing Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms and allow us to compare our performance against competitors. But which are the best, most reliable free and paid sources? Everyone has their favourites, but I thought it

An introduction to using marketing personas to create more customer-centric websites Creating marketing personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a web site as part of a user-centred design (UCD) process. I’ve been a big fan of using personas since around 2003 I was introduced to

Models of human interactions that help manage the convergence of social media and mobile marketing Social and mobile are two of the largest growth areas in the technology world. It is therefore inevitable that commentators are keen to identify (and understand how to monetise) convergence between the two. There is great synergy between the two areas.

It seems infographics are popular, but they have a flaw – they’re instantly out-of-date. Well not any more. Thanks to HTML5, if your data sources are updated, the infographic can stay up-to-date too! This is a great initiative by Online Schools which also uses HTML5 to add interactivity – check it out – it’s one of

A new infographic (we do love them at Smart Insights!) to have in mind for your planning this year. I think that the Facebook registration volumes in 2010 compared to total Facebook registrations is a real eye-opener, as is the 35 hours of video being uploaded to YouTube every minute! Like you needed another reason to

Are your customers sunny sharers or walled worriers? Value/Importance: ★★★★★ Recommended link: McCann London Facebook Page Our commentary Our customers are understandably worried about how the data they provide online is used and protected. But how worried are they really? How do their attitudes to privacy vary and how can we reassure them? This should be a concern to

Forrester’s research highlights that social behaviours are changing to content consumption over creation Value: ★★★★★ Our commentary: Forrester share more insights from their regular research into online social behaviour. They note that for years we"€™ve seen increases in more complex, interactive social behaviors such as ‘Creators’"€”those who generate social content including YouTube videos and blog posts.

Models of human interactions that help manage the convergence of social media and mobile marketing Social and mobile are two of the largest growth areas in the technology world. It is therefore inevitable that commentators are keen to identify (and …..

Most useful free UK,European,US,Global statistics resources for digital marketing Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms and allow us to compare our performance against competitors. But which are …..

Are your customers sunny sharers or walled worriers? Value/Importance: Recommended link: McCann London Facebook Page Our commentary Our customers are understandably worried about how the data they provide online is used and protected. But how worried are they really? How …..

It seems infographics are popular, but they have a flaw – they’re instantly out-of-date. Well not any more. Thanks to HTML5, if your data sources are updated, the infographic can stay up-to-date too! This is a great initiative by Online …..

An introduction to using marketing personas to create more customer-centric websites Creating marketing personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a web site as part of a user-centred design (UCD) …..