It’s now more than twenty-five years since the birth of the web, but many businesses are still at the early stages of a long journey to make the best use of digital marketing to stay competitive.

An ongoing, proactive approach for managing Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future.

Think of what you could be missing if you don't have a digital transformation programme in place...

  • You don't have a vision for how integrated digital marketing can support your business
  • You don't have a strategy or roadmap to exploit digital media and technology
  • You don't have the best resources or structure in place to compete
  • You don't have a performance improvement based on the right KPIs to optimise marketing

Why Smart Insights?

Because global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of
digital marketers and business owners—trust Smart Insights to optimise their Digital Transformation. Many have
grown their business—by over 50%—using the strategies revealed on this page.


Step 1: Start improving your Digital Transformation now with our FREE Digital Transformation Briefing

  • Learn the 10 tests for digital transformation
  • Check out examples of businesses with impactful digital strategies
  • Discover the 6 pillars of digital transformation according to McKinsey

Step 2: See how well you perform in the Digital Transformation capability review

  • Score your digital readiness in our short 5 question review
  • Understand the essential success factors
  • See how your business compares to other Smart Insights members

Your
capability score is

2.4

Step 3: We can help get you started on your journey to success with a 15 minute review with one of our experts

  • A quick 15 minute call is all you need to help you make that first step to change
  • We will discuss your current level of digital excellence and recommend the next steps you need to take for transformation
BOOK A CONVENIENT TIME AND WE’LL CALL YOU

Supporting your Digital Transformation initiative

How to manage the change essential for your business to compete in the future

It’s now more than twenty-five years since the birth of the web, but many businesses are still at the early stages of a long journey to make the best use of digital marketing to stay competitive.

An ongoing, proactive approach for managing Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future.

Think of what you could be missing if you don't have a digital transformation programme in place...

  • You don't have a vision for how integrated digital marketing can support your business
  • You don't have a strategy or roadmap to exploit digital media and technology
  • You don't have the best resources or structure in place to compete
  • You don't have a performance improvement based on the right KPIs to optimise marketing
Digital Marketing Benchmark

Using our free, interactive tool to compare your digital capability

Why Smart Insights?

Because global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—trust
Smart Insights to optimise their Digital Transformation. Many have grown their business—by over 50%—using the strategies revealed on this page.

18

Free resources including Search, Social and Email marketing templates that you can start using today

Start improving your Digital Transformation now with our FREE Digital Transformation Briefing

  • Learn the 10 tests for digital transformation
  • Check out examples of businesses with impactful digital strategies
  • Discover the 6 pillars of digital transformation according to McKinsey

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 18 other actionable templates and guides, written by experts in digital marketing.
  • Benchmark your current capability in Digital Transformation-and 9 other essential areas of digital marketing-using our unique interactive Capability Assessment tool.
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free.
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 130,000 marketers
Get your FREE Basic Membership NOW
including instant access to the Digital Transformation Briefing (and all bonus resources)

Expert Membership—for those who are
serious about FAST growth

Accelerate your digital change with our
Digital Transformation Toolkit

Want amazing results as quickly as possible? Start here with Expert membership

Our Digital Transformation Toolkit has everything you need for success in managing transformation. This practical guide prepared by practitioners with real-life experience in managing change in mid-size to large businesses includes tools to:

  • Evaluate your current digital capabilities and identify gaps
  • Define a vision for future use of digital media and technology
  • Define a performance improvement system based on KPIs and dashboards
  • Create a long-term roadmap
  • Review and improve staff competencies and skills
  • Structure the modern marketing team
  • Manage Change

Armed with our Digital Transformation Toolkit, the world’s top marketers use our unique approach to develop winning Digital Transformation strategies.

Digital Transformation Toolkit

Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.

  • Planning for Transformation
  • Business case template

    About this guide

    This template has been developed to support investment in a range of different types of capital and operational expenditure related to marketing including new systems, online software services or new marketing processes requiring increased headcount.

    Gudie structure

    • Purpose
    • Context
    • Goals and objectives
    • Approach
    • Strategic fit
    • Project costs
    • Business benefits plan
    • Results
    • Project approach
    • Dependencies
    • Assumptions
    • Business case sign-offs
  • Making the business case for investment in digital marketing

    About this guide

    In this guide, we review and recommend different approaches that can be used for justifying digital media investment to yourself and your colleagues. Use it alongside our Business case template.

    Guide structure

    • Proving the value of digital marketing
    • Types of digital investment decision
    • Making the case to colleagues
    • Convincing the Finance department
    • Convincing the Marketing Director
    • Methods of justifying investment
    • Reviewing strategic priorities
    • What if it doesn’t work?
  • Digital Channel Roadmap template

    About this guide

    This Powerpoint template will help you build and communicate your digital business growth strategy, providing a high-level summary of where you are currently, your digital growth and capability development objectives, as well as outlining the planned initiatives to achieve those ambitions.

    Guide structure

    • Digital Business product overview
    • Financial performance review
    • Competitive position
    • Capability assessment
    • Culture, KPIs and process
    • Vision and objectives
    • Digital strategy roadmap and governance
    • Digital strategic initiative examples
    • Executive summary

     

  • Managing Transformation
  • Managing Digital Transformation Guide

    About this guide

    This guide will support you if you are a manager in a business who is looking to make a difference by increasing the impact of digital marketing in your organization. It shows how to review the current use of digital technology and media within a business and then create a roadmap, governance and processes for key activities.

    Guide structure

    • Step 1: Proving the need and making the case for transformation
    • Step 2: Benchmark current digital marketing capabilities
    • Step 3: Define the best structure digital marketing activities and process
    • Step 4: Define resourcing requirements
    • Step 5: Change processes to support digital integration
    • Step 6: Manage change for digital transformation
    • Step 7: Optimising performance across integrated channels
  • Change Management for Digital Transformation

    About this guide

    This guide takes you through the essential actions to manage change and lead digital transformation projects through to a successful conclusion. It is designed for marketing managers or c-suite execs in larger organisations, which want to boost their use of digital technologies to achieve more efficient and effective outcomes.

    It’s written by Mark Chapman, a Digital Strategy consultant who has been involved in managing transformation projects for large brands and also by supporting them as a consultant.

    Guide structure

    • ONE. Introduction
    • TWO. Preparing for digital transformation and change
    • THREE. Models for understanding and managing change
    • FOUR. Create a climate for digital transformation
    • FIVE. Engage and enable the change
    • SIX. Implement and sustain the change
    • SEVEN. Learning from digital transformation success and failure
    • Next steps: Digital purpose post-transition.
  • Innovation and Trends
  • Marketing technology and media innovation guide 2017

  • Travel ecommerce marketing trends 2016-2017

    Our specialist marketing trends resource for the travel sector will help you keep you up to date with whats going on in the world of travel marketing, so you benchmark and keep up. The online guide is full of examples case studies and metrics to help you drive your travel marketing forward.

The Digital Transformation toolkit is included with Smart Insights Business Expert Membership-the secret
weapon behind the world's most savvy marketers.

So why wait? Try it today and take your results to the next level.

Learn more about Business Expert membership and
download the Digital Transformation Toolkit

Instant access. Try it RISK-FREE

As a Business Expert member, you also get access to
these related Toolkits (and others too)

Marketers just like you have grown their business by over 50% using these exclusive resources: