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5 days to Successful Content Marketing

October 20, 2014 by Expert commentator in Content marketing planning

Day 1 – Answer the key content marketing strategy questions In this practical, 5 day series, I’ll help define a  …

What does negative SEO mean?

October 20, 2014 by Expert commentator in Link-building

Understanding negative SEO Negative search engine optimization (SEO) can take many forms, but the most dangerous are those you n …

7 Deadly Sins of Client Reporting for Digital Marketing

October 20, 2014 by Expert commentator in Performance management

Practices agencies should avoid when reporting digital marketing performance to clients, and tips for how to get it right As ma …

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Mobile commerce - opportunities and challenges

October 17, 2014 by Expert commentator in Mobile commerce

What are the main challenges and opportunities of mobile commerce that need to be overcome for mobile sales growth? Worldwide, …

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7 Email Marketing Myths [Infographic]

October 17, 2014 by Dave Chaffey in Email communications strategy

Dispelling some email marketing ‘best practices’ In our email marketing campaigns, we are always looking to boost ou …

6 Retail product page best practices

October 16, 2014 by Jill Robb in Product page optimisation

What Makes Great Ecommerce Website Design? Part 3: The Product Page The product page is one of the most important page template …

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