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Must-know marketing advice and newsBlog articles to keep you up-to-date


Highlights from our SmartInsight's #DigitalImpact2014 conference

September 23, 2014 by Susanne Colwyn in Marketing innovation

#DigitalImpact2014 transforming your digital world In a previous post, we gave a visual, Twitter picture summary of the recent S …


Obtaining CMO buy-in for social media

September 23, 2014 by Expert commentator in Social media governance

Four ways to prove the value of social media to your CMO So you have ambitious plans for a new social media program that will bu …


Long or short-form content: which is best? #DigitalInsight

September 22, 2014 by Susanne Colwyn in Content marketing creative and formats

What length of copy is most shareable across social media? As we all put more effort into content marketing and our competitors …

6 ads extension

10 common and costly PPC mistakes

September 22, 2014 by Expert commentator in Paid search strategy

Avoid those common PPC Mistakes to maximise your campaigns As I work with new clients to improve their PPC campaigns, there are …


#DigitalImpact2014 Twitter highlights

September 19, 2014 by Dave Chaffey in Digital strategy development

A visual summary of Smart Insights members’ conference Well that’s a relief! I think it’s fair to say our fir …


Managing social media marketing - keeping cool, calm and collected

September 18, 2014 by Chris Soames in Social media analytics

5 tips to avoid drowning in social media I am fortunate to be working in an agency environment, so I hear stories from various …

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