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Must-know marketing advice and newsBlog articles to keep you up-to-date

Match types

Google AdWords changes match type criteria [@SmartInsights alert]

August 22, 2014 by Dave Chaffey in Paid search targeting

“Close variant” keyword matching to become default by end September can increase clicks by 7% on average Importance: (If you …


A new look for Smart Insights

August 22, 2014 by Dave Chaffey in Mobile design

Our new mobile responsive home page and customer journeys 22nd August update: New library search and other updates It’s ne …

Three simple CTA tips for your next email

August 21, 2014 by Mark Brownlow in Email creative and copywriting

Don’t forget the bigger picture When writing emails, we do like to “optimise” each individual element of the m …


The Truth about Cart Abandonment

August 21, 2014 by Expert commentator in Checkout optimisation

10 tips to create an effective Cart Recovery Programme According to research recently released by Britain’s Retail E-mpire, th …


Marketing Analytics techniques to increase sales

August 21, 2014 by Expert commentator in Digital marketing strategy

Three ways to use marketing analytics to increase sales As there are so many options available when using data analytics, why do …


Encouraging marketing innovation

August 20, 2014 by Expert commentator in Marketing innovation

6 examples of businesses building new systems to innovate their marketing using digital technology Against the backdrop of CMO …

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