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Must-know marketing advice and newsBlog articles to keep you up-to-date


Facebook vs LinkedIn advertising for B2B companies [Infographic]

November 21, 2014 by Susanne Colwyn in Linkedin marketing

A review of key features in LinkedIn Although B2B marketers tend to focus more on reaching and interacting with their audiences …

Email Marketing Rules book cover

5 important email marketing rules

November 21, 2014 by Mark Brownlow in Email communications strategy

Exclusive excerpts from Chad White’s new book You don’t have to be…ahem…nearing 50 to struggle to keep u …


Watch out for Facebook's new News Feed changes [@SmartInsights Alert]

November 21, 2014 by Susanne Colwyn in Facebook Marketing

Facebook plans to filter out “promotional posts” in the News Feed from businesses and brands from January 2015 Impor …


12 essentials of an SEO proposal

November 20, 2014 by Gavin Llewellyn in SEO strategy

What should a client-side marketer look for when evaluating an agency SEO proposal? One of the key decisions many companies mus …

13 SEO Copywriting tips [Infographic]

November 20, 2014 by Susanne Colwyn in On-page optimisation

A reminder of the latest thinking on copywriting for SEO and conversion If you’re not an SEO specialist, but are involved …


How important is organic search as a site referrer [#DigitalInsight]

November 20, 2014 by Dave Chaffey in SEO analytics

An example analysis of Groupon’s traffic showing a signficant proportion of direct traffic could be SEO-related Gaining …

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