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Must-know marketing advice and newsBlog articles to keep you up-to-date

intergration-of-traditional-and-digital-marketing-activities

Few businesses successfully integrating digital and traditional marketing [#ChartoftheDay]

September 26, 2016 by Robert Allen in Digital marketing strategy

Many businesses are trying to integrate digital and traditional marketing, but only 1 in 20 have achieved full optimisation. Tod …

google-analytics-api-funnel-reporting-dashboard

Introducing our RACE Google Analytics dashboard to help stay on top of your critical marketing KPIs

September 26, 2016 by Robert Allen in Web analytics strategy

Use our new Digital Marketing metrics Google Docs reporting Spreadsheet to see your key marketing metrics at a glance For Market …

hug your haters

How brands can stay relevant in a digital first culture: Interview with Jay Baer

September 26, 2016 by Simon Swan in Customer engagement strategy

Tips for brands adapting to Digital from the author of Youtility Many brands are struggling to adapt to a digital first culture …

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The Importance of Different Types of Retail Loyalty [Infographic]

September 26, 2016 by Robert Allen in Customer engagement strategy

New research highlights different approaches to engaging retail customers The DMA has identified four different types of consume …

penguin-4-0-update

Penguin 4.0: New algorithm update and what you need to know [@SmartInsights Alert]

September 23, 2016 by Alexander Clark in Digital marketing strategy

After teasing us for many months, Google has finally confirmed Penguin is running again. But this time, as part of the core algo …

leading-digital-innovators

Britain and America leading on global innovation [#ChartoftheDay]

September 23, 2016 by Robert Allen in Manage Digital Transformation

In today's innovative economy, businesses need to embrace digital transformation to stay ahead. According to new research from T …