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Must-know marketing advice and newsBlog articles to keep you up-to-date


3 Tips for B2B companies to improve their lead management programs

November 26, 2014 by Expert commentator in Lead generation strategy

How to identify and manage the most efficient methods of generating leads The most successful small businesses know how to ident …


The Digital Disconnect [#DigitalInsights]

November 26, 2014 by Susanne Colwyn in Digital transformation strategy

Fewer than half of businesses are responding to Digital Disruption by Digital Transformation Business leaders today know that Di …


Attribution Modelling - What, Why and How?

November 26, 2014 by Expert commentator in Media attribution

An introduction to Attribution Modelling In a bid to connect web users with great content (and generally make the world a bette …

Berkeley_brand loyalty_5

How email relevance encourages customer loyalty [#DigitalInsights]

November 25, 2014 by Susanne Colwyn in E-contact strategy

Plus techniques that can boost retailer loyalty This new research from Emarsys explores the well-known thinking in marketing th …

Naming a product or business

4 ways to choose a name a business product or business

November 25, 2014 by Bryony Thomas in Brand development Offer and message development

Plus three ingredients that you can combine to create a powerful name and strap line The name you select for a brand, product …

Science Scientific

5 scientific reasons why content personalization is so effective

November 25, 2014 by Expert commentator in Web personalisation

How does personalisation increase conversion rates? In our experience, effective content personalization increases conversion r …

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