Sign in
February 26, 2016 by Marie Page in Behavioural email marketing
Email marketing in action. A case study in using something more advanced than MailChimp I've been a heavy user of MailChimp for …
February 26, 2016 by Robert Allen in Email communications strategy
Email is a powerful marketing tool, but like any other channel, trust is key The stats are in from research conducted last year …
February 26, 2016 by Expert commentator in Email marketing analytics
Predict what your email database will do to improve your click rate The growth in Data Science techniques during the last few ye …
February 25, 2016 by Dave Chaffey in Behavioural email marketing
Automated customer lifecycle marketing will be the future of email marketing To look forward to the future of email marketing 20 …
February 25, 2016 by Expert commentator in Customer research & analysis
Optimise your customer analytics by getting the models right Customer analytical models can deliver huge value for companies th …
February 25, 2016 by Dave Chaffey in Behavioural email marketing
Using tables and flow charts to visualise and plan automated contact strategies Research shows that behavioural email marketing …