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Must-know marketing advice and newsBlog articles to keep you up-to-date

Enterprises Using Social Media - TrustRadius research

Case study - How Comcast is leveraging Social Media

February 26, 2015 by Expert commentator in Social media governance

An interview with Bill Gerth plus a review of social media management tools When we think of social media, we often imagine a S …

Comprehensive Tracking

10 'must have' features you need for your enewsletter service

February 26, 2015 by Expert commentator in Enewsletter marketing

A review of essential features for newsletter software Despite the flourishing technical capabilities of email marketing program …

If automation is such a good thing

If Marketing Automation is a good thing, why aren't more companies doing it?

February 25, 2015 by Caroline Wilson in Marketing automation

Barriers to adoption of Marketing Automation and how overcome them In research TFM&A (2014) identified that there were 5 mai …

LinkedIn Lead Accelerator

New - LinkedIn Remarketing / Retargeting advertising solution @SmartInsights alert

February 24, 2015 by Susanne Colwyn in Linkedin marketing

LinkedIn launches Lead Accelerator for funnel nurturing Importance: (For B2B Marketers looking to attract nurture leads through …

What is Omnichannel?

Connecting UX with Omnichannel Marketing

February 24, 2015 by Andrew McCrea in Multichannel and Omnichannel strategy

Exploring the difference between Omnichannel and Multichannel and the implications for designing effective User Experiences We'v …

Digital marketing flux for agencies

Keeping ahead of the Flux: 5 Tips from working in a Digital Marketing Agency

February 24, 2015 by Expert commentator in Growing a marketing agency

Keeping digital skills relevant in an agency If you think life is a continuous learning experience, then consider working in a …

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