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Must-know marketing advice and newsBlog articles to keep you up-to-date

facebook likes decline

Watch out for a (small) drop in Facebook Company Page Likes [@SmartInsights alert]

March 6, 2015 by Dave Chaffey in Facebook Marketing

Facebook to remove deactivated accounts from Page Like counts Importance: Recommended link: Facebook blog announcement We aim to …

Voice Interactive Customer Service

Are Customer Service technologies working? [Infographic]

March 5, 2015 by Expert commentator in Customer service and support

50% of customer service representatives disagree Customers naturally have high expectations when it comes to customer service an …

Inbound marketing top 10

A new Inbound Marketing ranking tool

March 5, 2015 by Dave Chaffey in Inbound marketing strategy

How we got to #2 most popular inbound marketing blog in the UK. Sharing what works for our blog, the mistakes we've made and wha …

Total Leads Metric from GuidingMetrics Dashboard

5 Critical Digital Marketing Metrics every business should have

March 5, 2015 by Expert commentator in Performance management

Track and optimize these 5 metrics and watch your profits surge As a digital marketer with access to Google Analytics plus your …


Using reciprocity to trigger customer loyalty

March 5, 2015 by Expert commentator in Content marketing creative and formats

How free whitepapers create customer obligation Sometimes it helps to take a step back from the everyday tactics employed in dig …

ITSMA 2015 Marketing Services Allocation Report Findings

B2B Marketing Budget Split in 2015?

March 4, 2015 by Susanne Colwyn in B2B strategy

New research shows B2B services marketing budget priorities ITMSA's┬árecent research reviewed B2B Marketing investment prioritie …

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