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Must-know marketing advice and newsBlog articles to keep you up-to-date


Understanding “digital brand awareness and recall” based on primary traffic drivers

October 26, 2016 by Expert commentator in Keyphrase analysis

Direct traffic is a great indicator of brand strength - marketers should consider its use as a KPI How a brand drives its traffi …


The Lifecycle Marketing Model

October 26, 2016 by Robert Allen in Marketing models

Planning and optimising across the whole customer journey is the most effective way to win and retain customers. Anyone who's w …


How 'dropshipping' is going to transform your eCommerce in 2017

October 26, 2016 by Expert commentator in Fulfilment

Partnering with a supplier can save time and boost profits. Ask any eCommerce retailer what is the number one concern they have …

Multichannel Majority Desktop-vs-mobile use

Desktop vs Mobile web use [#ChartoftheDay]

October 26, 2016 by Dave Chaffey in Mobile marketing strategy

How the the Multichannel Majority varies between different sectors Our mobile marketing statistics summary shows how mobile use …


Mobile Marketing Statistics compilation

October 26, 2016 by Dave Chaffey in Mobile marketing analytics

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development …


What services are marketers looking for from agencies? [#chartoftheday]

October 25, 2016 by Robert jones in Agency Marketing

Digital Strategy moves into 2nd place whilst Branding advice becomes less sought after Many senior marketers search for an agenc …