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What's New in Marketing? October 2014

October 30, 2014 by Dave Chaffey in Marketing innovation

Our monthly round-up of the main developments in marketing The main platform developments this month were Twitter Digits and the …

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Affiliate marketing USA vs UK

October 30, 2014 by Expert commentator in Affiliate marketing Digital marketing strategy

Expanding your affiliate program to the US the right way The globalization of e-commerce, coupled with a growing American demand …

Conversion paths

Making use of attribution modelling

October 30, 2014 by Chris Soames in Media attribution

It looks cool, but how should you use insights from attribution to improve media spend? With the growing maturity in analytics t …

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Why does HR recruitment ethics not follow digital engagement?

October 29, 2014 by Peter Shreeve in Personal career development

Re-imagining the recruitment process in a digital world Using digital to provide a human touch In relationships between two peop …

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Which types of tweets get the most shares according to Twitter [#DigitalInsights]

October 29, 2014 by Susanne Colwyn in Twitter Marketing

Visuals and Videos win if you want more ReTweets We thought this research worth sharing since it’s completed by Twitter&# …

6 Email Marketing Best Practice Tips

October 28, 2014 by Dave Chaffey in Email communications strategy

What are your recommended Email Marketing techniques? That’s the question we posed in our recent email marketing tips competit …

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