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Must-know marketing advice and newsBlog articles to keep you up-to-date


Twitter Analytics now free to all users [@SmartInsights alert]

August 29, 2014 by Dave Chaffey in Twitter Marketing

Just head to http://analytics.twitter.com when signed-in Importance: Recommended link: Twitter Analytics Previously Twitter̵ …

The latest changes to the Facebook algorithm [@SmartInsights alert]

August 29, 2014 by Susanne Colwyn in Facebook Marketing

Changes to how you share photos, clickbait and likegating on Facebook Importance: Recommended link: Facebook announcement on alg …


Google ends Authorship functionality [@SmartInsights alert]

August 29, 2014 by Dave Chaffey in Google Plus marketing

Google’s use “rel=author” markup to stop but Google+ posts to continue featuring in search results Importance: Recommende …

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How to make SEO, social media, email marketing and more work together

August 28, 2014 by Expert commentator in Integrated marketing communications

Integrating different inbound channels as part of a content-led digital strategy Here’s the only way to approach your mar …


Exploring alternative structures for better integrating digital marketing activity into your business

August 28, 2014 by James Carson in Resourcing digital marketing

Do We Need a Digital Department At All? When I began working on the Smart Insights Digital Transformation guide, I believed tha …

Real time marketing-analytics

Advanced Real Time Marketing Insights

August 27, 2014 by Chris Soames in Real-time marketing

3 Strategic learnings for real time marketing Value: Recommended link: Forrester real-time analytics report – free downloa …

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