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Must-know marketing advice and newsBlog articles to keep you up-to-date

Southerly - Recruitment Marketing is a Creative Content Campaign (1)

Using content marketing to drive Graduate recruitment

April 17, 2015 by Expert commentator in Personal career development

Why is recruitment marketing one of the most creative applications of content marketing? As we claw out of recession, a now-se …

Rene Power Linkedin article post

8 options for boosting your reach with B2B influencer marketing

April 16, 2015 by Rene Power in B2B Content marketing

Increasing your reach by getting off your B2B blog and writing for others The benefits of business blogging and personal bloggin …

brand psychology book

Why and how Big Data is being replaced by human psychology

April 16, 2015 by Expert commentator in Brand development

Making the Internet human again By 2020, the amount of digital data detailing just about every aspect of our lives will exceed …

John Lewis check out page

Ecommerce Design series - Basket or Shopping Bag UX

April 15, 2015 by James Gurd in Payment and security

Recommended design patterns and best practices for your Basket/Shopping Bag Here is the 6th in my series of posts on recommende …

Marie Claire March 2015 cover

From Blogger to Powerhouse Advocate: How digital influencers changed the Fashion World

April 15, 2015 by Expert commentator in Influencer marketing

An example of the growing importance of online influencer outreach in marketing today Whether you diligently follow the fashion …

consumer segments classification

The 5 online shopping customer segments [#DigitalInsights]

April 14, 2015 by Susanne Colwyn in Customer research & analysis

New research helps understand consumer attitudes and behaviour by socio-economic personas/categories Do you know to what extent …

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