Are you fully exploiting the opportunity from localised marketing campaigns?

Plan more relevant campaigns and develop better localised content and experiences.

Running international marketing campaigns gives a fantastic opportunity to gain leads and sales globally. But it also adds complexity and additional challenges to every single market activity. From coordinating activity across multiple languages, tackling differing levels of brand, product or service awareness, social and cultural market differences as well as the demands of managing an international team. These are just some of the challenges that marketers need first to understand and then deploy the tools and techniques at their disposal to tackle them.

Digital media and technology give you the opportunity to get your message across in different markets, but you need to work extra hard to deliver relevance for your international visitors. We can show you how, without you having to learn the hard way – through errors.

Using our proven system is a surefire way to grow your profits quickly.

Why Smart Insights?

Because global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—trust
Smart Insights to optimise their Managing International Marketing. Many have grown their business—by over 50%—using the strategies revealed on this page.

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Free resources including Search, Social and Email marketing templates that you can start using today

Start improving your Managing International Marketing now with our FREE Digital Marketing Benchmarking Templates

  • Use our visual benchmark to rate your International marketing and get recommendations for improvement
  • Take an in-depth assessment across the full lifecycle
  • Start a plan with our free digital marketing template

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 18 other actionable templates and guides, written by experts in digital marketing.
  • Benchmark your current capability in Managing International Marketing-and 9 other essential areas of digital marketing-using our unique interactive Capability Assessment tool.
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free.
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 130,000 marketers
Get your FREE Basic Membership NOW
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Expert Membership—for those who are
serious about FAST growth

Learn how to run more effective marketing campaigns to expand your international audience

Subscribe to our Business membership to get access to our practical guides on international marketing

This toolkit will step you through the process of creating digital marketing campaigns to grow leads and sales internationally. It also shows how integration with offline activity should be managed.

There are also lots of practical recommendations as to how to make international marketing work through optimising your local sites and country marketing.

This toolkit will help you:

  • Understand the size of the opportunity in each market
  • Create campaign plans tailored to each market
  • Ask the right questions to increase engagement in your country marketing
  • Review the best hosting and domain name options for international SEO
  • Understand the SEO techniques need for local market search engine visibility

Armed with our Managing International Marketing Toolkit, the world’s top marketers use our unique approach to develop winning Managing International Marketing strategies.

Managing International Marketing Toolkit

Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.

  • International Localisation
  • Running international marketing campaigns guide

    About this guide

    The guide shows the key issues to focus on for the digital elements of international marketing campaigns. It also shows how integration with offline activity should be managed. It will review the key challenges, asks the key questions and lays out a practical guide to answer them when running international marketing campaigns.

    Guide structure 

    • Step 1: Campaign Objectives
    • Step 2: Campaign Insights and Targeting
    • Step 3: Campaign messages, media and proposition
    • Step 4: Campaign resource and asset production
    • Step 5: Campaign execution
    • Step 6: Establishing legacy from your campaigns
    • Step 7: Summary
  • Website Localisation guide

    About this guide

    This guide explains what website localisation is; how it works and how it can be implemented. It gives best practice advice on what to consider when building localised versions of your site as part of an international marketing campaign

    Guide structure

    • An introduction to web site localisation
    • Information on Domains and Hosting
    • Multi-lingual content and international SEO
    • CMS integration and localisation management

The Managing International Marketing toolkit is included with Smart Insights Business Expert Membership-the secret
weapon behind the world's most savvy marketers.

So why wait? Try it today and take your results to the next level.

Learn more about Business Expert membership and
download the Managing International Marketing Toolkit

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As a Business Expert member, you also get access to
these related Toolkits (and others too)

Marketers just like you have grown their business by over 50% using these exclusive resources: