Smart Insights is the brainchild of Dr Dave Chaffey who, according to the Chartered Institute of Marketing, is "one of 50 gurus who has shaped the future of marketing". He has consulted on digital marketing strategy for over a hundred businesses including Mercedes-Benz, Barclaycard, HSBC and Nokia.

"Growth of 40% - 60% over the last year...I would not hesitate to recommend Expert Membership to any business"

Elizabeth Pein
- eCommerce Manager

Why do global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—use Smart Insights Expert Membership to optimise their digital marketing? Because many have grown their business—by over 50%—using the strategies revealed on this page.

That’s no accident—it’s a proven system that you can use on your business or clients today.

What’s more, we only give you practical, actionable, step-by-step guidance so you’ll achieve growth systematically and consistently, meaning you’ll build success upon success—and take your marketing to the next level.

With Smart Insights Expert Membership you'll only focus on the vital tactics, strategies and techniques that yield disproportionately large results (so you'll save time AND turbocharge your digital marketing).

Digital marketing is hard, right?

Everyone looks at you to work miracles

Not just once, but time and time again. Whether it’s growing your own—or your employer’s—business, or increasing your client’s bottom line, everyone’s looking at you for fast results.

How do you know where to start?

With so much information out there—with everyone telling you that their way is best—it’s tough to know where to start. Choose the wrong information, method, or template and you could waste hundreds of hours of your time (and cost your company or client millions in lost revenue). Not to mention the cost of failure to you professionally.

But it doesn't have to be like this.

If you want to do things differently. If you're determined to get straight to the right answer....

….relax, you’ve found it

Smart Insights Expert Membership is the secret weapon behind the world's most savvy marketers, and now it's available for everyone.

So if you're feeling...

  • Stuck with a particular aspect of digital marketing, and need to find the answer fast.
  • Overwhelmed by all the advice, buzz and hype in digital marketing.
  • Unsure about where to start, or what to focus on first.
  • Out of date with all the latest changes, new techniques and innovation in the industry.
  • Stressed about creating a strategy that includes all the techniques required for a successful digital marketing campaign.
  • Worried that you're missing out on valuable skills and knowledge to climb the career ladder.

...you’re not alone, but you can change things.

Join 150,000 other savvy marketers just like you who are getting ahead with Expert Membership

  • No more staring at a blank sheet of paper—you’ll have access to RACE, the world’s best planning framework, to create your integrated digital marketing strategy, and you can get started immediately.
  • Drive huge growth AND save time by focusing on the critical few activities that will deliver the biggest results—using our fast, easy Interactive Benchmarking tool.
  • Whether you want to drive more traffic to your site from Facebook, improve conversion on mobile, develop a winning email marketing campaign—or any other digital marketing problem—you’ll find a step-by-step roadmap to success in our Digital Marketing Toolkits.
  • Our 140+ Expert Marketing Guides and Templates show newbies how to cheat the learning curve, and seasoned marketers how to get ahead of the game.
  • Our Digital Cheatsheet is a one-stop-shop to keep you state of the art in all things digital marketing, so you can speak confidently to your peers, and get buy-in and investment from colleagues.
  • Grow yourself professionally and earn more money—successful digital marketing experts are hugely valuable—with our Expert Online Training Courses and Qualifications.
  • Unlike other sites—that just give you research—we only deal in practical, actionable resources that you can use to guarantee success on your projects.

Thousands of digital marketers, consultants and businesses owners are using Smart Insights Expert Membership to plan, manage and optimise their marketing. Many have reported wins in excess of 50%. That’s no accident — it’s a proven system that you can use on your business or clients today.

And the cost? From just $50 a month.

Choose a Plan Now and Secure Your Digital Marketing Success!

Business

Annual

Unlimited Users

billed annually

3 Strategy & Planning Toolkits
7 Digital Channel Essentials Toolkits
10 Business Toolkits
 

Unlimited access*
Unlimited users
Comprehensive e-learning

Contact Us   See All Features

Try it RISK-FREE — Join Smart Insights Expert Membership today and get a 30-Day Money Back Guarantee*

See what people just like you are saying about expert membership



Get better results

A goldmine of digital information on digital marketing that can help you get better results

Andrew Topliffe

Digital Marketing CoE leader

Make your job easier

I'd recommend signing up to Smart Insights for a suite of useful tools from planning templates to strategy docs and a variety of other guides to make your job easier and more efficient.

Daisy Seymour

Marketing Director

Tenfold improvement in results

It's my digital marketing go-to Bible! Tenfold improvements in digital marketing results.

Patricia Goldsmith

Director

The world’s best companies use Smart Insights to secure digital marketing success...

...plus over 150,000 consultants, agencies, entrepreneurs and SMBs in over 100 countries!

The Smart Insights team have unrivalled practical experience implementing digital marketing strategies

The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

Most importantly, Dave has over twenty years practical experience, and understands what it’s like to be in your position. He’s worked with business owners and managers to implement digital marketing strategies in almost every vertical for over a hundred businesses, from the largest like 3M, BP, Barclays, HSBC, Tui Travel, Mercedes Benz, Microsoft and Sony to many smaller businesses and startups.

Dave has also trained and advised numerous digital marketing agencies, and has been an online tutor and examiner for the first Masters level MSc Qualification in Digital Marketing from the University of Manchester and the IDM Diploma in Digital Marketing—in fact, he helped devise the syllabus for these sought-after qualifications.

Meet the Smart Insights Team of Expert Commentators

Our team includes leading agency owners, in-house experts, industry speakers, consultants, lecturers, authors and trainers—each selected for demonstrating excellence in getting results on specific digital channels for real-world projects with the largest businesses.

Choose a Plan Now and Secure Your Digital Marketing Success!

Business

Annual

Unlimited Users

billed annually

3 Strategy & Planning Toolkits
7 Digital Channel Essentials Toolkits
10 Business Toolkits
 

Unlimited access*
Unlimited users
Comprehensive e-learning

Contact Us   See All Features

Try it RISK-FREE — Join Smart Insights Expert Membership today and get a 30-Day Money Back Guarantee*

See what people just like you are saying about expert membership



Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation

Samina Taj

Digital Marketing Specialist

Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Suzy Lynch

Loyalty Programmes Manager

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Lei Chien

Web & Digital Manager

What you get when you become a Smart Insights Expert Member

Complete access to the world’s best Digital Marketing Planning Framework

  • Assess the current digital marketing capability of your business or your clients.
  • Follow our step-by-step guide to rapidly create an integrated digital strategy—your roadmap to success.
  • Prioritise your investments in digital marketing to maximise returns.
  • Discover how to implement your roadmap successfully, and transform your business.

Expert Membership gave me a true structure... to share with business units across the globe. The cherry on the cake is the access to best practises, guidelines, templates and insights on how to use them. Thank you!

Christophe Ferrasse

Global eBusiness Leader, Royal Canin SAS

Choose a Plan Now and Secure Your Digital Marketing Success!

Business

Annual

Unlimited Users

billed annually

3 Strategy & Planning Toolkits
7 Digital Channel Essentials Toolkits
10 Business Toolkits
 

Unlimited access*
Unlimited users
Comprehensive e-learning

Contact Us   See All Features

Try it RISK-FREE — Join Smart Insights Expert Membership today and get a 30-Day Money Back Guarantee*

Turbocharge every aspect of your digital marketing and save time with our Digital Channel Essentials Toolkits, each worth £350

Digital Channel Essentials Toolkits

  • Content Marketing
  • Digital Experience Management
  • Digital Marketing Strategy and Planning Toolkit
  • Email marketing and Marketing Automation
  • Google AdWords
  • Google Analytics
  • Marketing Campaign Planning
  • Marketing Strategy and Planning
  • Search Engine Optimisation (SEO)
  • Social media marketing

Huge improvements in our client work... really good, practical advice, with loads of resources that you can use in day-to-day work.

Sarah Leach

Client Services Director, Fresh Egg

Score YOUR business’s digital capability (or your client’s) with unlimited access to our Interactive Digital Benchmarking Tool

A robust digital marketing plan is vital, but tough—how do you know where to start? That’s where our Interactive Benchmarking Tool comes in. It’s easy, fast and gives you everything you need to take action right away.

  • Find out exactly where to start with digital marketing, based on real data about your business.
  • How well are you doing? You’ll find out as our tool will score your business against key digital capabilities—all benchmarked against live data from other businesses. (Use this to get buy-in or budgeting for your marketing plans.)
  • It seamlessly integrates with our planning templates, so you can be sure you’re building a digital strategy based on rock-solid data—you’ll be focused on the critical few activities that will drive the biggest results.
  • Once you’ve completed each module, you’ll get practical, actionable advice on what to do to get to the next level—it’s like having your own personal digital marketing consultant right beside you. (Without the tear-inducing cost, of course!)
  • Plus, every recommendation will be linked to the corresponding resource from our library, so you can literally get started right away. And if you’re not sure you have the skills in a particular area, the tool even integrates with our Digital e-Learning Module—you’ll have everything you need to take your results into orbit!

Choose a Plan Now and Secure Your Digital Marketing Success!

Business

Annual

Unlimited Users

billed annually

3 Strategy & Planning Toolkits
7 Digital Channel Essentials Toolkits
10 Business Toolkits
 

Unlimited access*
Unlimited users
Comprehensive e-learning

Contact Us   See All Features

Try it RISK-FREE — Join Smart Insights Expert Membership today and get a 30-Day Money Back Guarantee*

Become a smarter, more experienced, confident Digital Marketer (and earn more money) with our exclusive Online Training Courses and Qualification

I have new tools, skills and frameworks to be able to pursue new roles such as Digital Director. I feel more confident when applying for those bigger roles.

Patrik Svensson

Online Communications Manager, Cochlear

Looking to develop a wider, deeper knowledge of digital marketing? Need to create a digital plan for your company or clients? If so, our unique Digital Marketing Strategy Qualification is designed for you. Focusing on the 25 key digital activities that you need to be doing, we'll show you how to create a tailored digital roadmap to success.

Unlike many courses for digital marketing, which can be academic, superficial or not that actionable, ours is super-practical. As you complete each topic, you will create a Digital Strategy Plan for your business or your clients.

PLUS, Business members get access to all these online learning courses...

  • SEO - 7 Steps to Success
  • Google Analytics - 7 Steps to Success
  • Improving Results from Your Website
  • Online Copywriting
  • Facebook Marketing
  • Website & eCommerce Personalisation Guide

...and many more

PLUS, access to over 140 exclusive resources packed with practical and actionable advice, guidance, step-by-step instructions and best practice that you can use to start growing your business—or your client's business—TODAY!

Got a problem? Get practical, actionable advice on every aspect of digital marketing and beyond from Smart Insights' team of world-class experts.

Learn how to...

  • Increase your ROI from mobile.
  • Benchmark your business—or your client's business—against competitors.
  • Create an optimised mobile site using our templates.
  • Design highly converting landing pages.
  • Create customer personas and optimised content.
  • Increase email open rates with optimised subject lines.
  • Make the case for more investment in digital marketing.

...and much, much more

A goldmine of information on digital marketing that can help you get better results

Andrew Topcliffe

Digital Marketing CoE Leader, Honeywell

Their financial planning templates have made my life SO much easier. Tonnes of templates and guides on everything—if you want to be a digital ninja, sign up for Smart Insights, it’s cheap!

Megan Harrison

Senior Account Manager, Banana Kick

Choose a Plan Now and Secure Your Digital Marketing Success!

Business

Annual

Unlimited Users

billed annually

3 Strategy & Planning Toolkits
7 Digital Channel Essentials Toolkits
10 Business Toolkits
 

Unlimited access*
Unlimited users
Comprehensive e-learning

Contact Us   See All Features

Try it RISK-FREE — Join Smart Insights Expert Membership today and get a 30-Day Money Back Guarantee*

Try it RISK-FREE with our 30-Day Money Back Guarantee

We're so confident that Expert Membership will save you time and make you money that we offer a 30-Day Money Back Guarantee*.

Try it for yourself, and if you don't see the tremendous value that Expert Membership gives you in the first 30 days, simply let us know and we'll refund your money—no questions asked.

*To guard against abuse of our guarantee—by people less honest than you—we ask that you access a maximum of two Expert resources during the 30 day period in order to qualify.

LIMITED-TIME OFFER—Join NOW and we’ll guarantee this amazingly low price for life!

Join TODAY and your subscription price will NEVER increase (as long as you're a member), GUARANTEED

But don't delay—as you read this the Smart Insights team are working like crazy making new templates, guides, resources, toolkits, and videos for Expert Members. Today's prices can't last. Our world-beating library of 140+ resources is increasing in value every day, so hurry and guarantee these amazing prices before it's too late.

Choose a Plan Now and Secure Your Digital Marketing Success!

RISK-FREE OFFER — Try Smart Insights Expert Membership today and get a 30-Day Money Back Guarantee*

*To guard against abuse of our guarantee—by people less honest than you—we ask that you access a maximum of two
Expert resources during the 30 day period in order to qualify.

Plan Comparison

SAVE 20%

off Individual Membership
every year you're a member with us

Choose from Monthly
& Annual Membership

 

Business

Business Membership

Unlimited Users

billed annually
 

Strategy & Planning Toolkits

Rapidly create or refine a winning digital marketing plan. Don’t start with a blank-page, use our tried-and-tested workbooks, guides and online learning structured around the Smart Insights RACE Planning framework.

 

Digital Channel Essential Toolkits

To beat the competition, details matter in digital. Use a single source of expert advice to grow your business by following the latest, recommended best practices essential to the future of you and your business.

 

Comprehensive e-learning

Our e-learning courses help you learn and update your knowledge and cover all areas of digital marketing. Learn yourself, or track and monitor your team's progress in our Business membership.

 

Business Toolkits

Invest in our advanced guides and templates to transform your marketing and take your business to the next level. Resources cover the full customer lifecycle from customer acquisition, conversion to retention.

 

*Resource Access

Each Toolkit is made up of multiple individual resources. Choose from on-demand, year-round-access to all our 150+ templates, guides and E-learning resources or monthly access with a limit of 5 resources per month

Limited - 5 resources each month
Unlimited resources
Unlimited resources
 

*Licensing

Choose the licence you need based on whether you are looking to develop your own personal digital skills or improve digital marketing across a business.

1 person only
1 person only
Your company
 

Business Membership

Unlimited users

billed annually Contact Us