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The 7 steps covered are:
Smart Insights via both its website resource & social media network provides me with invaluable access to all the information I ever seem to need to research my job in digital marketing. Basic membership offers an excellent introduction to current thinking (and supported me on my IDM Professional Diploma), but it is in the Expert membership where I have found added depth and insight. If you work in digital marketing full-time, for the nominal annual fee, I’d recommend Expert membership
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Cristophe Ferrasse, Global eBusiness Leader at Royal Canin SAS, a division of MARS Inc.
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Suzy Lynch, Loyalty Programmes Manager at InterContinental Hotels & Resorts
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