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Digital marketing strategy guide

Your companion to creating or reviewing your online strategy

  • Authors: Dr Dave Chaffey and Dan Bosomworth
  • Last updated: April 2014
  • Format: 95 page A4 page PDF Ebook with examples and checklists

About the 7 Steps Digital Marketing Strategy Guide

Our most popular guide, based on field-tested, proven approaches to create a plan used by companies big and small. Our online strategy guide will show you:

  • How to structure your digital plan using the Smart Insights RACE Digital Planning system and PR Smith’s SOSTAC® planning approach
  • How to grow your online business by targeting and reaching your audience
  • How to create a compelling online value proposition and customer experience
  • How to manage your online marketing through setting vision, objectives and KPIs
  • How to integrate digital marketing into traditional marketing activities
  • Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.

What does the Ebook include?

The 7 steps covered are:

  • Introduction. Convincing others you need a digital strategy
  • Step 1 Structuring your strategy
  • Step 2  Review your marketplace opportunity
  • Step 3 Defining your future: Vision, objectives and KPIs
  • Step 4 Targeting
  • Step 5 Proposition
  • Step 6 Getting new customers
  • Step 7 Keeping customers engaged and loyal

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