Struggling to know where to start with your digital marketing strategy?

At last—a practical, actionable, step-by-step guide to creating a successful digital marketing strategy

Digital Marketing Strategy and Planning Toolkit
This guide is part of a Toolkit with 14 other resources. Find out more?

Digital marketing strategy guide

 Look Inside

Discover how our Digital Marketing Strategy Guide will help you to succeed quickly and more easily—so whatever the sector you work in, you’ll know how to prioritise to define your initiatives for success.

Don’t just take our word for it. Global brands like Canon, HSBC and HP—and thousands of digital marketers and business owners—are using our strategic frameworks to optimise their digital marketing. Many smaller businesses have grown their businesses by over 50%—these are proven strategies that you can download and start applying to your business TODAY.

About the Digital marketing strategy guide

It’s no accident that this is the most popular guide we have ever written alongside the companion Word workbook and examples which mean that you don’t need to start with a blank page. It’s packed with practical, actionable, step-by-step guidance so you can join thousands of others and create a marketing strategy that works.

And when we say it works, we don’t just mean you might get a lift here and there. No, by using the comprehensive, easy-to-follow strategies in this guide, you really will take your results to the next level.

About the author

Dave ChaffeyDr Dave Chaffey is lead consultant and editor at Smart Insights.  He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing. He is author of 4 best selling books on digital marketing. He advises companies on digital marketing strategy and implementation through training workshops and consulting delivered to large international organisations like 3M, Barclaycard, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Mars and O2 to smaller companies and startups like Arco,, Euroffice and Hornbill.

Inside, you’ll discover:

  • The world’s best digital marketing planning framework, with a step-by-step guide to rapidly create an integrated digital strategy—your roadmap to success.
  • The power of targeting—how to focus your marketing on exactly the right audience, so you’ll convert at rates you won’t believe.
  • How to get your value proposition right, so your prospects are beating down the door.
  • Why you should always build your marketing around the right vision, objectives and KPIs (plus, we’ll show you how to set them).
  • The secret source of revenue that’s right under your nose—PLUS, we’ll reveal how you can monetise it and beat your competitors.

And a whole lot more besides!

Sounds good? Imagine what it could do for your career when you’re smashing those targets time after time....
Click below to see the full list of what’s included.

Look Inside the Digital marketing strategy guide

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Digital marketing strategy guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.


I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Digital Marketing Strategy and Planning Toolkit

The Digital marketing strategy guide is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

Learn more about the Digital Marketing Strategy and Planning Toolkit


Learn more about Expert Membership and get this (and other) toolkits

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