It’s no accident that this is the most popular guide we have ever written. It’s packed with practical, actionable, step-by-step guidance so you can join thousands of others and create a marketing strategy that works.
And when we say it works, we don’t just mean you might get a lift here and there. No, by using the comprehensive, easy-to-follow strategies in this guide, you really will take your results to the next level.
Dr Dave Chaffey is lead consultant and editor at Smart Insights. He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing. He advises companies on digital marketing strategy through training workshops and consulting delivered to large international organisations like 3M, Barclaycard, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Mars and O2 to smaller companies and startups like Arco, Confused.com, Euroffice and Hornbill.
Sounds good? Imagine what it could do for your career when you’re smashing those targets time after time....
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Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Digital marketing strategy guide is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 16 other resources in the toolkit.
..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
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