Digital marketing platforms

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We cover the core digital platforms like desktop, mobile, social and email in our other advice channels. In this section we cover emerging technologies and innovation and video marketing.

Digital marketing platforms quick guide

Digital marketing platforms success factors

It’s important to evaluate emerging digital marketing platforms carefully since it’s impossible for most companies to invest in everything and use it well for marketing.
So evaluating new platform options is important. Typical issues to review include:
  • Current and predicted future levels of customer adoption
  • Competitor use and plans for new platforms
  • Revenue forecast for each channel based on sales-predictions or ad revenue
  • How use of new platforms can change brand-perception
  • Cost of implementation of new platforms and repurposing content for these platforms
  • Overall cost-benefit

Digital marketing platforms definition

Different people prefer to access digital media differently. Video marketing is the main platform we cover in this channel.

Related statistics

Our related stats for platforms mainly related to mobile marketing and apps.

Tools & Software

Digital marketing platforms answers

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