Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
You need to up your outreach - the Internet is a network so you need to network - we'll show you how to find partners and work with them.
Writing in Emarketing Excellence, Dave Chaffey's co-author PR Smith says that Partnering is the 8th P of the marketing mix. We say this to emphasise its importance. Since the Internet is a network, finding the right partners can help you expand your audiences, but only if you put resource into it.
It's natural for some types of company like retailers who use affiliate marketing to put time into partners - they may even have a partner manager. But it's not so obvious for other types of companies. So our main advice here is to put enough time into:
You don't see so much written about "partner marketing" in advice on online marketing, but we don't think it gets enough attention.
We use the general word "partner" since there so many different types of potential online partners. To give you an idea of what we're saying different types of online partners include:
These are the related techniques which we recommend as important for managing Partner analysis effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: