Charity and Not-for-profits

How can you best use digital media and technology to boost donations and achieve your campaigning objectives?

Today, the websites for charities and other Not-for-Profit organisations (NfPs) are a vital communications channel to inspire and engage, raise funds, provoke discussion and services.

The challenge for charities in using websites, social media and email marketing, perhaps more so than any other type of organisation, is to simply convey their propositions and encourage engagement given the range of audiences and organisation objectives. With short dwell times on each web page, you need to make your proposition and online offerings immediate and compelling.

Using our proven system is a surefire way to grow your profits quickly.

Why Smart Insights?

Because global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—trust
Smart Insights to optimise their Charity and Not-for-profit organisations. Many have grown their business—by over 50%—using the strategies revealed on this page.


Free resources including Search, Social and Email marketing templates that you can start using today

Start improving your Charity and Not-for-profit organisations now with our FREE Digital Marketing Benchmarking Templates

  • Use our visual benchmark to rate your comms and get recommendations of improvement
  • Take an in-depth assessment across the full lifecycle
  • Start a plan with our free digital marketing template

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 18 other actionable templates and guides, written by experts in digital marketing.
  • Benchmark your current capability in Charity and Not-for-profit organisations-and 9 other essential areas of digital marketing-using our unique interactive Capability Assessment tool.
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free.
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 130,000 marketers
Get your FREE Basic Membership NOW
including instant access to the Digital Marketing Benchmarking Templates (and all bonus resources)

Expert Membership—for those who are
serious about FAST growth

Learn the fundamental principles of online marketing to engage your audience and boost awareness, advocacy and donations for your charity

Subscribe to our Business membership to get access to our resources on online marketing for charities

These actionable downloads will help you follow the best practices and examples to review and enhance your brand. They cover:

  • Website best practices for charities
  • Email marketing for charities
  • Social media marketing for charities

All these specialist guides are written by charity marketing specialist Lucy Conlan who uses many different examples to explain best practices.

Plus, you will have access to all other toolkits, many of which are directly relevant to charities including campaign planning, digital strategy, brand-building, email and social media marketing.

Armed with our Charity and Not-for-profit organisations Toolkit, the world’s top marketers use our unique approach to develop winning Charity and Not-for-profit organisations strategies.

Charity and Not-for-profit organisations Toolkit

Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.

  • Website design and digital experiences
  • Website practices for charities

    About this guide

    This guide from charity digital marketing specialist Lucy Conlan will help you to review your current approach and align your website goals against objectives. In addition it will mean you can meet the needs of typical charity audiences through persuasive messaging and information architecture for desktop and mobile sites.

    Guide structure

    • Step 1: Creating a website strategy (including goal setting)
    • Step 2: Know and define your audience
    • Step 3: Making an impact through effective structure and design
    • Step 4: Compelling content
    • Step 5: Resources
  • Email marketing
  • Email marketing for charities guide

    About this Guide

    In this practical guide on Email marketing we will explore the different ways that charities can enhance their email marketing programme and give examples of best practice within the sector.

    Guide structure  

    • An introduction to email marketing for charities
    • Step 1: Prioritise your email marketing efforts with the CRITICAL factors
    • Step 2: Set your goals and build your list for Email Marketing
    • Step 3: Defining your Email Marketing Proposition
    • Step 4: Segmentation and targeting
    • Step 5: Defining your integrated email communications strategy
    • Step 6: Creating effective email templates and creative
    • Step 7: Test, learn and refine
  • Social media marketing
  • Social media communications for Not-for-Profit organisations

    About this guide

    This guide aims to give a clear structure to help you grow internal confidence and buy-in so that the benefits of social media can become visible and it becomes more accountable, serving the long-term strategic aims of charities.

    Guide structure

    • Introduction
    • Social Media options
    • Create a strategy
    • Integrating Media
    • Developing Content
    • Monitoring and evaluation
    • Summary

The Charity and Not-for-profit organisations toolkit is included with Smart Insights Business Expert Membership-the secret
weapon behind the world's most savvy marketers.

So why wait? Try it today and take your results to the next level.

Learn more about Business Expert membership and
download the Charity and Not-for-profit organisations Toolkit

Instant access. Try it RISK-FREE

As a Business Expert member, you also get access to
these related Toolkits (and others too)

Marketers just like you have grown their business by over 50% using these exclusive resources: