About Smart Insights

Helping members Plan, Manage and Optimize

Our passion is helping marketers and businesses get more from integrated digital marketing – to make the most of the great opportunities and avoid wasting time and money.

We share high quality Actionable Marketing Advice to helping our members develop their business and personal marketing skills using our planning templates, ebooks and online training courses. We believe that a structured, planned approach to improve digital marketing based on analytics and insight gives far better results than a less structured approach.

Our Expert members, based in more than 50 countries, use our advice to improve the results for their businesses or their clients to create structured plans to develop digital strategies and manage marketing.

The Smart Insights approach

How can we help you?

Our actionable library of marketing advice for Expert members, created by 25 plus digital marketing specialists and edited by bestselling digital marketing author Dr Dave Chaffey is focused on helping business owners, marketers and digital marketing specialists improve the commercial results from using digital marketing for their company or their clients.

Our resources help you develop a planned, strategic approach looking at the big picture first since many don’t have a strategy. We then drill down into the details to get the most from using the core digital marketing channels like desktop and mobile sites, SEO, PPC and Social media by using analytics to get better results.

Watch our Explainer video to see how our advice helps our Basic and Expert members:

You may be wondering, where do I start?

The best point to start is our digital strategy toolkit/a> which will help you review your current use of digital marketing and help you create or refine your digital strategy and roadmap.

Our marketing planning and management resources

To help marketers make more of online marketing, we’ve created:

  • Best practice guides and templates – our Expert members up their game by using our resources to improve their digital marketing approaches.
  • Online training – our great value training and how-to screencasts enable you to learn how to improve your marketing expertise. What’s more you can influence them, let us know about the topics you want to hear about or be involved with.
  • Digital strategy consulting and training workshops – we’ve helped many companies create or refine their digital channel strategies or increase returns from individual channels like affiliate, email, search, social media marketing and conversion rate optimization.
  • An active community – you can ask questions and share advice on whatever is bugging you, whether that’s challenges, future opportunties, tools, stats or suppliers. Our belief is that there’s no better resource than other people like you!

What makes us different?

This is the advantage we offer to help you build your expertise through:

  • Actionable advice – review and improve results with our practical workbooks, templates and videos  – all our content helps you map, plan and manage
  • Fact-based actions – we show how to use Google Analytics and the latest stats to make measurable improvements
  • Comprehensive and structured – 150 techniques joined up by the RACE framework – we keep to plain English and do our best to limit jargon
  • Different ways to learn – Templates, Ebooks, Video courses and screencasts; we think it’s important that you can learn and apply new ideas your way
  • Great value – Everything on-demand, all year for less than the price of a training course
  • The latest world-class advice – Recognised digital marketing guru Dave Chaffey has assembled a team of expert commentators  who are specialists in all the digital marketing disciplines to give you the best advice we can

Who’s behind Smart Insights?

The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. We’re keen to share our experiences to help others and learn more – the learning never stops in digital marketing…

The three co-founders of Smart Insights are:

  • Dr Dave Chaffey, a bestselling author of books on digital marketing and Ecommerce, recognised in 2004 by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”. Dave continues to speak, train and consult on digital marketing strategy with his main focus on developing member services for Smart Insights.
  • Dan Bosomworth, our marketing director, has  experience spanning brand development and digital marketing, with roles both agency and client side over the last 13 years. He is also Managing Director of First 10 Digital, a digital marketing agency active in the creation and marketing of Smart Insights.
  • Stu Miller, our technical director, has 14 years of  experience of creating interactive web applications and websites for both large companies and start-ups, was a co-founder and ex-technical lead at First 10 Digital and now blogs at his own site.

We select our specialist Expert commentators for their in-depth knowledge and experience of specific digital channels and techniques. But comments and recommendations from members add dramatically to everyone’s knowledge.

What we believe – our manifesto for today’s marketing

Getting the most from the many marketing opportunities available today is challenging. In creating our new site, we want to offer advice to make a difference, so we set out how in our manifesto.

This is what drives us, what we advise, what we think is needed to be successful in today’s marketing:

1. Digital marketing is Marketing.
2. You need a strategy.
3. Measurement and optimisation are the foundation.
4. Joined-up customer-centred marketing is essential.
5. Keep communications human
6. Be agile
7. Inbound marketing trumps outbound marketing
8. Engagement is the real challenge
9. Think Global, Act Local
10. Markets are conversations

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