Harness the power of social media using
a planned, creative approach

Use our resources to get more from your social media activities and manage the risks

We all know that social media has become incredibly popular with consumers and rightly so! For businesses, social media marketing offers a great opportunity to use fans as ambassadors who share your content and recommend our business at a low cost.

So it makes perfect sense that many companies are using social media tactically by posting updates to Facebook, Instagram, LinkedIn, Pinterest and Twitter.

But few have a social media strategy which helps them use social media to support their business goals. Our experience is that social media works best when you have a more structured approach that's part of an integrated digital communications strategy

Aiming for Social Media Excellence

Can you make more of your social media activity

Why Smart Insights?

Because global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—trust
Smart Insights to optimise their Social Media Marketing. Many have grown their business—by over 50%—using the strategies revealed on this page.

18

Free resources including Search, Social and Email marketing templates that you can start using today

Start improving your Social Media Marketing now with our FREE 10 Common Social Media Marketing Mistakes

  • Covers the 7 essential steps to creating a social media marketing plan
  • Learn the KPIs needed to set goals and manage social media marketing
  • Get tips to build reach and increase followers and fans

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 18 other actionable templates and guides, written by experts in digital marketing.
  • Benchmark your current capability in Social Media Marketing-and 9 other essential areas of digital marketing-using our unique interactive Capability Assessment tool.
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free.
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 130,000 marketers
Get your FREE Basic Membership NOW
including instant access to the 10 Common Social Media Marketing Mistakes (and all bonus resources)

Expert Membership—for those who are
serious about FAST growth

Take control of social media and get the latest practical tips for all the major social networks!

Want amazing results as soon as possible, start here with Expert membership

You will have noticed that social media changes fast and you need to know the techniques which work best on each social network. There are plenty of self-proclaimed ‘social media gurus’ who will offer to help through their blogs.

But often, the so-called social media guru’s experience is limited to promoting themselves and their blogs, which is quite different to promoting a startup or established business.

Instead, why not tap into the expertise of the Smart Insights Expert commentators who have helped many real businesses grow using social media.

Use our guides and templates to act as your virtual consultant who will:

  • Audit your social media marketing to identify improvements
  • Structure a plan to take control of the opportunities and threats of social
  • Give tips on the latest best practices on all of the ‘BIG 6’ social networks

Armed with our Social Media Marketing Toolkit, the world’s top marketers use our unique approach to develop winning Social Media Marketing strategies.

Social Media Marketing Toolkit

Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.

  • Social media strategy
  • Social media marketing strategy guide

    About this guide

    Our social media strategy guide will help you create an integrated social media marketing strategy which shows you how to increase engagement to boost leads and sales using the social networks.

    Guide structure

    • Introduction: What is Social Media Marketing and Social CRM?
    • Step 1: Benchmark and set business goals for your social media strategy
    • Step 2: Create your social media strategy
    • Step 3: Social listening and online reputation management
    • Step 4: Define content and engagement strategy
    • Step 5: Define communications strategy
    • Step 6: Define approaches for the core social media platforms
    • Step 7: Social media optimisation (SMO)
  • Social Media Marketing Strategy Workbook

    About this guide

    This workbook will help you to create a strategy to prioritise your social media marketing activities to support business aims and define measures and KPIs to help manage your digital marketing.

    Guide structure 

    • Introduction – Setting the scope of social media marketing
    • Step 1 Set business goals for your social media marketing
    • Step 2 Create your social media strategy
    • Step 3 Social listening and online reputation management 18
    • Step 4 Define content and engagement strategy
    • Step 5 Define social media communications strategy
    • Step 6 Define approaches for the core social media platforms
    • Step 7 Social media optimisation (SMO)
  • Managing social media
  • Managing Social Media Marketing Guide

    About this guide

    This practical guide to managing social media explains how to generate new leads and sales. It’s written by Danny Bermant who has extensive “hands-on” experience of helping a range of clients from small B2B professional services companies such as accountants and lawyers to larger businesses such as “Pharma” companies.

    Guide structure 

    • Introduction: achieving efficient and effective social media marketing
    • Step 1  Setting goals: establishing what you want to achieve from your social media programme
    • Step 2 Planning your social media activities: how to get the maximum outcome for the minimum effort using the best process and tools
    • Step 3 Resourcing social media: Agency vs In-House which is better?
    • Step 4 Social media evaluation and reporting
    • Step 5 Resources. links to recommendation social media management tools
  • Managing social media plan example template

    About this guide

    This template is designed to be a practical model you can quickly apply to your business or your clients’ business. It will help you make the best use of social networks with the limited resources you have available.

    Guide structure 

    • Introduction – One-page summary plan example
    • Step 1 Vision and long-term goals for social media
    • Step 2 Examples of specific targets for each social network targeted
    • Step 3 Resources and tasks needed to implement plan within 3 and 6 months
    • Step 4 Define targets for social media update frequency and content types to support content marketing plan and keywords targeted for SEO
    • Step 5 Specification of outreach activities
    • Step 6 Examples of tools and services for managing social media
  • Social channel guides
  • Smarter Facebook Marketing Guide

    About this guide

    This guide will allow you to create a plan for managing Facebook communications in your company or for your clients. It will help you grow your following and use Facebook more cost effectively.

    Guide structure 

    • An introduction to marketing with Facebook
    • Step 1 Plan: Develop a Facebook Strategy
    • Step 2 Reach: Reaching your audience through Facebook
    • Step 3 Act: Encouraging interaction with Facebook
    • Step 4 Convert: Turning Facebook interaction into leads and sales
    • Step 5 Engage: Keeping your audience engaged
    • Step 6: Key resources
  • Facebook Advertising Guide

    About this guide

    There have been a number of recent changes to how ads are set up and reported on within Facebook. This guide will update you with all the latest changes and give you practical advice on setting up and optimising your Facebook ads to get the best possible results. It is packed full of examples of good and poor practice, so you can avoid costly mistakes and get better ROI from Facebook.

    Guide structure

    • Step 1: An introduction to adverting on Facebook
    • Step 2: What goals can we achieve using Facebook advertising?
    • Step 3: Targeting using Facebook
    • Step 4: Placement: Where and when will my ads appear?
    • Step 5: Ad types and what they offer
    • Step 6: Bid types: What are the options on bidding?
    • Step 7: Tools: How are ads created? Understanding the Ad Manager, Power Editor and Business Manager
    • Step 8: Creative Best Practice
    • Step 9: Tracking and Reporting: How do I know if my ads have been effective?
  • Smarter Google+ marketing guide

    About this guide

    Google+ now has over 500 million users worldwide, with over 300 million active ‘in-stream’ users. This guide will allow you to make the business case to exploit the benefits of Google+, give you Six key techniques to expand your audience and show you how to find and interact with influencers on Google+.

    Guide Structure

    • An introduction to marketing with Google+
    • Step 1: Plan – Developing a Google+ Strategy
    • Step 2: Reach – Reaching your audience through Google+
    • Step 3: Act – Encouraging interaction with Google+
    • Step 4: Convert – Turning Google+ interaction into leads and sales
    • Step 5: Engage – Keeping your audience engaged
    • Step 6: Resources
  • Smarter Instagram marketing guide

    About this guide

    Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business with advice on planning, setup, campaign examples and campaign evaluation.

    Guide structure 

    • An introduction to marketing with Instagram
    • Step 1: Plan – Developing an Instagram strategy
    • Step 2: Reach – Growing your audience through Instagram
    • Step 3: Act – Encouraging audience interaction with Instagram
    • Step 4: Convert – Turning interaction into leads and sales
    • Step 5: Engage – Keeping your audience active
    • Step 6: Resources. Links to tools and a jargon guide
  • Smarter LinkedIn marketing guide

    About this guide

    We have created this guide to help you both if you are new to LinkedIn as a business, or are trying to make better use of it as an individual. This guide summarises strategies and tips on how to maximize the usage of this network by building and targeting connections to meet your goals.

    Guide Structure 

    • An introduction to marketing with LinkedIn
    • Step 1: Setting up personal and company profiles
    • Step 2: Plan: Developing a LinkedIn Strategy
    • Step 3: Reach: Reaching your audience through LinkedIn
    • Step 4: Act: Encouraging interaction with LinkedIn
    • Step 5: Convert: Turning your LinkedIn leads into sales
    • Step 6: Engage: Keep your audience engaged
    • Step 7: Resources & tools
  • Smarter Pinterest marketing guide

    About this guide

    Our guide will help you exploit the opportunity of Pinterest by stepping you through creation of a presence or reviewing your existing approach with lots of inspiring examples of how businesses and brands are engaging their audience through their boards and campaigns.

    Guide Structure

    • An introduction to marketing with Pinterest
    • Step 1: Plan – Developing a Pinterest strategy
    • Step 2: Reach – Reaching your audience through Pinterest
    • Step 3: Act – Encouraging interaction with Pinterest
    • Step 4:  Convert – Turning Pinterest interaction into leads and sales
    • Step 5: Engage –  Keeping your audience engaged
    • Step 6: Resources
  • Smarter Twitter marketing guide

    About this guide

    Our Twitter guide shows you how to create a plan to manage communications with Twitter to support your marketing goals as well as approaches and tools to use to help you increase your followers, and much more.

    Guide structure 

    • An introduction to marketing with Twitter
    • Step 1: Plan – Developing a Twitter strategy
    • Step 2: Reach – Reaching your audience through Twitter
    • Step 3: ACT – Encouraging interaction with Twitter
    • Step 4: Convert – Turning Twitter interaction into leads and sales
    • Step 5: Engage – Keeping your audience engaged
    • Step 6: Tools for managing Twitter
  • YouTube Marketing Guide

    About this guide

    This guide will help you use YouTube to grow your business through

    What does the YouTube guide cover?

    This guide is in 7 sections to help you create a plan and get ideas for using YouTube:

    • 1. Assess different ways you can use YouTube for marketing.
    • 2. Using YouTube to inform and educate your audience.
    • 3. Researching video content ideas.
    • 4. Using YouTube to support conversion.
    • 5. Leveraging the YouTube community to promote your video.
    • 6. Branding your YouTube channel.
    • 7. Increasing your reach and visibility.

The Social Media Marketing toolkit is included with Smart Insights Expert Membership-the secret
weapon behind the world's most savvy marketers.

So why wait? Try it today and take your results to the next level.

Learn more about Expert membership and
download the Social Media Marketing Toolkit

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As an Expert member, you also get access to
these related Toolkits (and others too)

Marketers just like you have grown their business by over 50% using these exclusive resources: