Mobile marketing

Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014″ was the big headline from the infographic later in this post which we reported on in April. We’ve heard this “fact” echoed many times this year when discussing mobile at conferences and in training… To help you keep

The Who, Why and Where of using QR codes for marketing We’ve had a lot of interest in our previous posts on using QR codes for marketing which shows their potential, but I’ve had a nagging doubt in my mind about the response rates – no one seems to be sharing success stories. Either it’s working fantastically

Making mobile design more personalised Mobile usage is only going one way in 2012. Up. Rapidly. UK mobile adoption exploding: 27 million regular users, 54% of all mobile users. Source: Comscore. But how good are the experiences we’re building for customers? Designing experiences on mobile is challenging because of the form factor and because it’s a relatively new

Wondering how to get started with QR codes? Our guide showing the marketing applications and campaign examples QR Code Billboard As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix.

Helping inform the app vs browser mobile decision Value/Importance: ★★★★★ Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We all know from our personal use of mobiles that, if we have a smartphone, we’ll prefer apps for some

Mobile growth predictions to support your mobile marketing strategy Research value: ★★★★★ Our commentary: I’m sure you noticed the tremendous growth in 2010 of use of smartphones, tablets and the popularity of mobile apps. If you’re creating a business case for investment in mobile phones we hope this alert about future predictions of mobile usage

An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there are 5.3 billion mobile users globally? That’s 77% of the world’s population! Did you know that mobile web

Advice on how to design and build an app including develop options and costs The amazing growth in mobile apps has been recently catalogued on Smart Insights, but if you’re thinking of going on this journey to develop your own App for your products, brand or company, it can feel like an uphill task with various

Models of human interactions that help manage the convergence of social media and mobile marketing Social and mobile are two of the largest growth areas in the technology world. It is therefore inevitable that commentators are keen to identify (and understand how to monetise) convergence between the two. There is great synergy between the two areas.

New tool enables insights on which physical ads drive QR code response Value/Importance: ★★★★★ Recommended link: Eenox introduction to Qube We’re fans of the options QR codes give for new marketing applications, so it’s interesting to see a new tool, launched this week by France-based company Eenox that enables better geographical tracking of how offline ads like posters

Models of human interactions that help manage the convergence of social media and mobile marketing Social and mobile are two of the largest growth areas in the technology world. It is therefore inevitable that commentators are keen to identify (and …..

New tool enables insights on which physical ads drive QR code response Value/Importance: Recommended link: Eenox introduction to Qube We’re fans of the options QR codes give for new marketing applications, so it’s interesting to see a new tool, launched …..

Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014″ was the big headline from the infographic later in this post which we reported on in April. We’ve heard this …..

Making mobile design more personalised Mobile usage is only going one way in 2012. Up. Rapidly. But how good are the experiences we’re building for customers? Designing experiences on mobile is challenging because of the form factor and because it’s a …..

Helping inform the app vs browser mobile decision Value/Importance: Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We all …..

Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options …..

An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there …..