Mobile marketing

Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014″ was the big headline from the infographic later in this post. To help you keep up-to-date with the rise in consumer and company adoption of mobile and it’s impact on mobile marketing, we’ll be keeping this post

The Who, Why and Where of using QR codes for marketing We’ve had a lot of interest in our previous posts on using QR codes for marketing which shows their potential, but I’ve had a nagging doubt in my mind about the response rates – no one seems to be sharing success stories. Either it’s working fantastically

Mobile growth predictions to support your mobile marketing strategy Research value: ★★★★★ Our commentary: I’m sure you noticed the tremendous growth in 2010 of use of smartphones, tablets and the popularity of mobile apps. If you’re creating a business case for investment in mobile phones we hope this alert about future predictions of mobile usage

A breakdown by country of the most popular app download services to help make the business case As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, and a similar number on Google’s Android Market at the last count, and multiplying at breakneck

Wondering how to get started with QR codes? Our guide showing the marketing applications and campaign examples QR Code Billboard As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix.

Advice on how to design and build an app including develop options and costs The amazing growth in mobile apps has been recently catalogued on Smart Insights, but if you’re thinking of going on this journey to develop your own App for your products, brand or company, it can feel like an uphill task with various

Insights and examples show why a mobile-optimised experience is becoming essential The focus for many brands over the past ten years has been getting the fixed line website right. This is often the reason brands give for delivering their full site to customers browsing on mobiles. The vast majority of brands – 83% according to research on UK

An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there are 5.3 billion mobile users globally? That’s 77% of the world’s population! Did you know that mobile web

Making mobile design more personalised Mobile usage is only going one way in 2012. Up. Rapidly. UK mobile adoption exploding: 27 million regular users, 54% of all mobile users. Source: Comscore. But how good are the experiences we’re building for customers? Designing experiences on mobile is challenging because of the form factor and because it’s a relatively new

Helping inform the app vs browser mobile decision Value/Importance: ★★★★★ Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We all know from our personal use of mobiles that, if we have a smartphone, we’ll prefer apps for some

RTB and DSP make real-time mobile ads more targeted and trackable Real-time mobile display ad buying is a technology with the potential to transform mobile communications. RTB can improve targeting, tracking and campaign management to create an easily accessible real-time …..

What are the options for promoting a mobile app? Many businesses are now looking to use mobile apps to encourage customer interaction and loyalty. Fortunately, this seems to fit with the preferences of mobile users; recent research from Comscore showed …..

Are you taking apps seriously in your marketing? The big mobile manufacturer and software brands, like Apple, Google and Samsung, are adding more and more functionality to mobile phones. From games, to shopping, travel, social and even health. We also …..

Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014″ was the big headline from the infographic later in this post. To help you keep up-to-date with the rise in …..

It’s quick, cheap, personal, high impact: Are you taking full advantage of SMS? SMS is immediate and easy for senders and recipients – making it an ideal communication tool to build loyalty and acquire new customers quickly and cheaply. Disappointingly, …..

Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options …..

An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there …..