Looking to increase awareness and generate leads for your business?

Smart Insights can help.

Our Content Partnership packages provide a range of options to advertise your marketing product or service to our audience of over 450,000 unique visitors each month.

We have a membership of 150,000+ marketers in 100 countries worldwide, 61% of which are in decision maker roles.

Our cost-effective partnership options include email, on-site and content creation services, and because we cover the full scope of digital marketing, we're sure to have the audience to generate demand for your business.

I am delighted to say that so far we have received 889 downloads of our White Paper with more than 2000 views of our landing page. This another fantastic result.

International Marketing Manager,
Software vendor

 Content Partnership

Generate demand and quality leads for your marketing product or service

How does a content partnership work?

We work with partners for periods of three to twelve months to define a communication strategy which fits their lead generation and market positioning goals. We agree a publishing schedule of content assets to generate leads using a combination of up to six different activities. We limit email broadcasts to our audience from partners each week to maximize response.

Who does Smart Insights work with?

We work with marketing technology platform vendors in a range of sectors including customer experience management, Ecommerce, marketing automation and email marketing and social media marketing.

Targeting by geography?

Our emails for partners are broadcast worldwide or focused on a country or region, e.g. UK, US, Europe or APAC.

Activity

Content Promotion Format

Goal

1

Guaranteed Response Lead Generation Campaigns

We work with you to create one or more campaigns surrounding an asset such as a whitepaper or webinar (if you don’t have an asset, we can create one with you - see below). We create and host the landing page and capture leads for you, then generate a fixed number of leads for you at an agreed cost per lead. Depending on the campaign we use some, or all, of the following activity;

  • Solus email - an email to our members exclusively about your asset
  • Enewsletter insertion - we include your offer in our popular bi-weekly newsletter
  • Multi-partner email - an email containing up to five partner offers
  • On site mentions - we feature your asset in relevant areas of our blog
  • Social media mentions - we promote your asset through our social channels
2

Co-branded custom content and research reports

We design and manage co-branded research and best practice reports to generate awareness of your brand through our Lead Generation Campaigns, or on your own site.

3

Marketplace listing and guest post blog articles

Showcase your services in our Marketplace directory and publish guest posts on our blog linking to content assets on your site.

4

Section sponsorship

Generate awareness and clickthrough through a Banner ad (MPU format) placement in relevant sections of our blog.

5

Events and webinars

Hire our CEO or analysts to speak at your events and gain association with our brand. Work with us to produce co-branded webinars + access registrant data.

We’d love to discuss how partnering with Smart Insights can generate awareness and drive leads for your business

Contact us to discuss a Content Partnership

Our Customer Success team will call you back, will provide a Content Partnership pack detailing all options, and answer any questions you may have.

James Hall
Customer Success Manager

Email Results seem good. We're happy with them. We got over 580 downloads and actionable sign ups.

Marketing Manager
Social media management service

Just some of our partners...