This interactive online course will help you rapidly learn the fundamentals of successful digital marketing and step you through how to create structured plan to grow your business using digital marketing.
Unlike many elearning courses for digital marketing which can be academic, superficial or not that actionable, our course is designed to be super-practical – as you complete each topic, you will create a Digital Strategy or Plan for your business or your clients using our Digital Strategy Workbook. This isn't a top-level introductory course – it drills down into the 25 key activities you need to get right to create a complete digital marketing strategy.
As you work through each topic in the course we will recommend the most relevant Expert member resources so you can download these to get more practical details and examples as you need them.
RACE stands for the different digital marketing activities we need to manage as digital marketers in the customer lifecycle.
RACE covers the full customer lifecycle or marketing funnel to achieve these goals:
(Plan) > Reach > Act > Convert > Engage
There is also an initial phase, 'Plan' involving creating the overall digital strategy, objective setting and roadmap.
For each part of RACE we have defined 5 key digital marketing activities to help brands improve results throughout the customer lifecycle. The course is structured around these.
The Smart Insights Digital Marketing Planning training course has been independently assessed and accredited by the CPD Standards Office(most recent assessment in 2016), so you can be confident that the quality of the learning and assessment experience has been audited and recognised for its quality. If you are following a CPD programme you can assign 40 hours of the course to CPD when you complete our elearning course.
The RACE Digital Marketing planning course and the companion digital plan workbook are designed to help you develop an actionable digital marketing plan that will help your business grow.
A digital marketing strategy with a well thought out plan will help you get great results from digital, and prevent you wasting time with ineffective tactics.
As you work through each unit in this module which is part of RACE planning you will cover 5 x 5 = 25 numbered topics covering best practice for all activities involved with creating a digital plan.
The topics will be marked off in green when you review them after completing an optional quiz.
To prove your new-found and existing knowledge and experience of digital marketing, there is an optional drag and drop quiz ‘Final Assessment for Qualification‘ drawing on optional questions at the end of each topic.
Expert Members can complete the full RACE Digital Marketing Elearning module now and Basic members can try the first lesson for free. We also have Elearning modules for all the areas of online marketing covered in our digital marketing toolkits: These include:
The course is aimed at managers within a business who are responsible for developing vision, strategy and direction for improving the contribution of digital marketing to a business.
People in these roles often have good levels of experience in traditional marketing, but have varied levels of knowledge about digital marketing.
It's also popular with marketers in more junior roles who are looking to expand their knowledge of digital marketing roles with a view to gaining a more senior role with overall responsibility for digital marketing, or in an agency role, client account management. Typical roles here include:
Look Inside the Digital Marketing E-learning course
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Digital Marketing E-learning course is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.
..but that’s not all. With Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our ToolkitsLearn more about the Digital Marketing Strategy and Planning Toolkit
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