We think Online PR is one of the most cost-effective marketing approaches for all types of business. But it’s difficult to get right since it is often managed by different people and there’s the overlap with SEO and social media marketing.
Although online has been called “the most measurable media ever”, it can still be tricky to find out out effective your E-PR is. Here we’ll show you some approaches for measurement.
It’s natural to spend a lot of time working on the content for your own site. But successful Internet marketers spend enough time partnering and networking with other site owners. Here we’ll show you a structured approach for partnering and blog outreach.
To make the most of online media requires a strategic approach to identifying engaging content and syndicating your story about the content through partner sites. It also needs to integrate SEO and social media marketing.
The Internet can be a scary place for organisations since anyone, anywhere can say anything and there’s often little you can do about it. Whether your strategy is to embrace or control social media, we’ll show you approaches to monitor your brand online and improve the messaging.
Online viral marketing and it’s near cousin word-of-mouth marketing are one of the most powerful advantages of digital media which encourages sharing of content between users. So viral marketing should be built into all online campaigns and platforms.
Our recommended links:
Online PR activity is closely associated with improving results from many of the other digital marketing communications techniques in particular social media, SEO (link-building), partnership marketing and viral marketing / word-of-mouth marketing.
Online PR can be a great, low-cost technique for making more people aware of your brand or website, but it requires a lot of hard-work – there are no short corners.
Michael has defined 7 different product categories for brand reputation management and social media monitoring software which you can see in the 7 colour coded sections of the table.
Reputation managementSocial media listeningWhy do social media continue to damage big brands? Earlier in the week, Mcdonalds made another massive social media gaff that should really bring home to CEOs and their CMOs that social media is too important to be entrusted to the inexperienced. Putting social media in the hands of a well intented junior campaign manager is like a
Reputation managementFive types of tools and techniques to keep up with the socialsphere I think you’d agree that trying to stay informed and up-to-date with the latest developments in digital and social media marketing is a bit of a challenge? The scale of this challenge was brought home to me by these 60 seconds in social media infographics. This
Online PR outreachWhat is the true meaning of online influence? We hear a lot about influence now, it’s a commonplace term when we’re talking about social media marketing. With so many tools available to help us understand what that means and what to do – tools such as Klout, Kred, PeerIndex, and Radian6 – what does influence really
Viral & word-of-mouth marketingInfographic shows the preferences of 72 UK journalists Seeding social media assets like video and infographics to journalists of traditional publications is still important today, particularly since the online sites of many publications now publish these type of assets. They have huge reach too, of course. Given the continuing importance of engaging traditional journalists in addition to
Online PR outreachWhilst it’s not the best designed infographic, it contains some really interesting stats. The “offline conversations” stat is intriguing, we’ve not all changed so much then! I’m not sure how you separate ’WOM” from ‘social media though’, it’s all people sharing information?
Viral & word-of-mouth marketingTwelve ideas for increasing your personal digital footprint Competition for jobs in marketing seems to be getting tougher… Having a degree, a year or twos experience, and a Linkedin page just isn’t going to cut it any more. We’ve seen marketers displaced during the recession creating YouTube or QR code CVs and auctioning themselves on eBay. You’re going
Reputation managementOnline PR should be an essential activity for any marketing campaign today. But what’s involved in Online PR and what will make your campaign successful? I pose these questions to specialist Ruth Brecher of Underwired PR.
Online PR strategyQuestion: How should I measure online pr? I am trying to write my objectives for a marketing campaign. Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives… While you may not be able to set specific goals for these, it’s worth stating in the plan what you will
Online PR analyticsWe really like this new Influencers report, which you can get here, more because it shares great knowledge on “influencers”, what they are, how important they are and how to locate and communicate with them – in some cases it requires software, naturally. The guys at Fresh Networks decided to test nine of the leading social
Online PR outreachWhat is the true meaning of online influence? We hear a lot about influence now, it’s a commonplace term when we’re talking about social media marketing. With so many tools available to help us understand what that means and what …..
Viral & word-of-mouth marketing Read moreInfographic shows the preferences of 72 UK journalists Seeding social media assets like video and infographics to journalists of traditional publications is still important today, particularly since the online sites of many publications now publish these type of assets. They …..
Online PR outreach Read moreFive types of tools and techniques to keep up with the socialsphere I think you’d agree that trying to stay informed and up-to-date with the latest developments in digital and social media marketing is a bit of a challenge? The …..
Online PR outreach Read moreWhy do social media continue to damage big brands? Earlier in the week, Mcdonalds made another massive social media gaff that should really bring home to CEOs and their CMOs that social media is too important to be entrusted to the …..
Reputation management Read moreTwelve ideas for increasing your personal digital footprint Competition for jobs in marketing seems to be getting tougher… Having a degree, a year or twos experience, and a Linkedin page just isn’t going to cut it any more. We’ve seen …..
Reputation management Read moreTo be successful with online PR we suggest you review the range of options that are available for getting your name out on to other websites. We have developed our Digital Marketing Radar to help you think about all the options available:
The Radar works by reviewing your main potential influencers within each spoke of the wheel. You can place the most important ones close to the centre.
Another way of reviewing your Online PR options is through these 4 types of strategy:
Please let us know your comments on our Quick Guide to online pr. Tell us what you like, don't like or other ideas of what it should include. Thanks!
