Improve your Online PR with our hub page..
We think Online PR is one of the most cost-effective marketing approaches for all types of business. But it’s difficult to get right since it is often managed by different people and there’s the overlap with SEO and social media marketing.
Online PR quick guide
To be successful with online PR we suggest you review the range of options that are available for getting your name out on to other websites. We have developed our Digital Marketing Radar to help you think about all the options available:
The Radar works by reviewing your main potential influencers within each spoke of the wheel. You can place the most important ones close to the centre.
Another way of reviewing your Online PR options is through these 4 types of strategy:
Online PR activity is closely associated with improving results from many of the other digital marketing communications techniques in particular social media, SEO (link-building), partnership marketing and viral marketing / word-of-mouth marketing.
Online PR can be a great, low-cost technique for making more people aware of your brand or website, but it requires a lot of hard-work – there are no short corners.
- 26 social media listening tools
- Using Bit.ly to track online PR
- Using Google Alerts for Online PR tracking