A tool for reviewing the options for marketing and monitoring for social media and other sites
You may have noticed that there’s a fair amount of choice online for reaching and interacting with your audience; it’s overwhelming!
To help you review and prioritise, we’ve developed the “Digital Marketing Radar“. More recently, we have developed this into a Social Media Marketing Radar infographic – see this post for more details on each platform and to download our free set of infographics.
This is the first version and we intend to refine it, while keeping it simple, so tell us what you think!
Why we developed the Radar
I’ve always thought that the Conversation Prism developed by Brian Solis a couple of years ago was a great way of thinking through your options for making use of and monitoring social media.
How to use the Digital Marketing Radar
Our radar follows a similar idea to to help think through the options available, but with a couple of differences which make it more applicable to overall digital marketing strategy:
1. It’s simpler! Trouble is The Conversation Prism has grown over time so that now I can’t really use it effectively in workshops – there are too many options and the more important ones aren’t distinguished from the less important. So I thought I’d create a tool for visualising the option which was a little simpler.
2. It’s scope is broader. It’s not limited to social media sites since most sites now have some form of peer-to-peer interaction facility. Instead it shows all the main places where a company should review its representation used to increase awareness of it’s brand through display advertising, search marketing as well as online PR and social media.
3. It’s intended to help prioritisation. It can be used to discuss with colleagues or agencies which sites warrant or deserve most attention in the different categories. Sites which are agreed to be more important which warrant more resource should be positioned more towards the centre. Once we’ve finalised it, we’ll provide some blank templates and downloads. To help you review the relative importance of different sites: