51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy?
While many social media users and consumers are growing tired of influencers, they are still an incredibly effective marketing tactic for brands. In an increasingly digital world that has seen people become immune to more traditional forms of advertising, influencers do exactly what they say on the tin – they influence purchase behaviour.
Influencers are trusted to give honest reviews, recommendations and tips to their followers, which means they can make a difference to which product or brands consumers ultimately buy from. The ultimate form of social proof, influencers have a degree of credibility in their niches, which makes them a go-to source for information.
Beyond this, influencers do something that many brands still struggle to do – they build relationships with their customers. A large part…
Despite media criticism about the proliferation of 'fake news', some marketers see nothing wrong with using it to score flashy results for clients
SearchLeeds always brings a raft of quality talks from British agencies offering their opinions on hot-button issues and advice on alternative approaches you can try out for everything from SEO to PPC, CRO, and other triple-initialled areas of digital marketing. However, one talk caught my eye for the wrong reasons.
Oliver Brett from Screaming Frog delivered a talk titled ‘How to make fake news for links’, the description of which asks:
“Tired of infographics? Got a bunch of clients nobody’s ever heard of? Got no budget, but need top-level links? Why not orchestrate your own hilarious viral news stories for great exposure?”
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Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry.
Influencers can help to make or break a brand. When you work well with influencers, they can raise brand awareness, get more people engaging with your company and increase conversion. However, if your campaign isn’t handled properly, it could result in a lack of trust and your audience going elsewhere.
This is why it is vital to understand what you should and shouldn’t do when dealing with influencers. After all, one wrong move could cause damage that takes years to repair. According to Takumi’s latest research into the realities of influencer marketing, there are a lot of aspects of influencer marketing that can turn consumers off.
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Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals.
Let’s talk about the infamous Fyre Festival.
It has been two years since Fyre Media Inc. launched this music festival to promote its app for booking music talent. It collaborated with influencers like Bella Hadid and Emily Ratajkowski to advertise it as a glamorous party on a deserted island.
When the festival turned out to be the biggest event failure of the century, many blamed the influencers associated with it. The New York Times even chronicled it in its article that spoke about the possible fall of influencers.
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PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics.
As multifaceted as it is, PR revolves around one central idea: storytelling. It’s our job to craft stories that connect and inspire — and to deploy those stories through mass communication channels. The challenge is that these channels are constantly shifting with generational and societal trends, interests, and preferences.
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As an industry, we’re tasked with staying on top of — and even ahead of — the changing communications landscape to continue delivering effective messages to audiences.
A dynamic landscape
Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community
The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much of their marketing budget.
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In 2019, there’s no need to be a world-known celebrity to affect consumer buying behaviour. With a great number of sponsored posts on Instagram, modern customers trust real and authentic personalities more than ever, so it’s no wonder that ‘nano-influencers’ campaigns are on the rise.
Nano-influencers — those who are common social media users with less…
Why would you want to reach a smaller audience? Why not go from the big guns from the start?
Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful way? In my Quick Win for Smart Insights, I teach you everything you need to know about working with micro-influencers, including creating an influencer marketing strategy and tips for finding the right influencers for your campaigns.
If you’re interested in learning more about how to create a micro-influencer marketing strategy, check out the Quick Win here. You’ll get to learn:
Why micro-influencers can be more effective than hugely popular influencers
How to set up goals for your influencer marketing campaign and establish the right KPIs to help you measure your results
How to build a plan for your campaign from start to finish
What to look for in…
The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?
You’ve got your small business chugging along nicely, but you want more. You’ve decided that it’s time to take things up a notch or two. You’ve got good traction on social media, and are getting decent traffic to your site.
Clearly, your marketing efforts are paying off. How do you scale them up and extend your reach even further? Have you considered pairing up with an influencer? The right influencer can help you get a lot of exposure for your business.
In this post, we’ll look at how you can make the process as cost-effective as possible.
What do influencers do?
Influencers have a reasonably extensive fanbase and regularly communicate with their followers. This can be done through blog posts, social media posts, and videos, to name a few. Their…
Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships
You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something or themselves. This hugely popular form of marketing has really taken off, creating a new breed of celebrity and opening up now opportunities for marketers.
However, you have to question whether influencers take things a little bit too far and whether they are actually influential in the first place. It’s all well and good working with a brand that you believe in and want to recommend to followers, but the influencer world now seems to be more about freebies than authentic recommendations.
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Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms
Influencer marketing campaigns can pay serious dividends for your business – particularly if you find and connect with the right social influencer. Companies both large and small have enjoyed success with these ultra-modern campaigns, tapping into the potential of social engagement to drive brand awareness, broaden reach, stimulate traffic and boost conversions.
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That being said, influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves,…