Creating the right structure of a site and labelling the different content sites effectively in a content taxonomy are important both to user experience and SEO.
Social media’s rising star refers more traffic than Google+, YouTube and LinkedIn combined According to aggregated data from Shareaholic, Pinterest has had meteoric growth, accounting for only 0.17% of referral traffic in July last year, whereas today it’s 3.6% of referral traffic. …..
Social media marketing Read moreOver 44% of adults now using the web to share grievances Value: Recommended link: Social Media Leadership forum Our commentary This report examines the role played by social media within the rapidly changing landscape of customer service. It was commissioned …..
Customer service and support Read more Social CRM Read more7 techniques to drive website interactions that generate leads and how to measure them We find that there’s lots of discussion online about how to reach and convert audiences, but not so much about encouraging the softer interactions. We reference …..
Social media strategy Read moreWhat does it take to win with E-Business? We believe that the secret to growing E-Business results in your organization is to benchmark to find a better balance between enablers, readiness and performance. Why are some organizations able to repeatedly …..
Capability and performance review Read moreHow Vision Express developed their social media marketing strategy In this case study, we talk to Kate Webb, the Online Marketing Manager at Vision Express. Kate talks about how they have developed a strategy and manage social media marketing across …..
Social media strategy Read morePlease let us know your comments on our Quick Guide to information architecture. Tell us what you like, don't like or other ideas of what it should include. Thanks!
