Creating the right structure of a site and labelling the different content sites effectively in a content taxonomy are important both to user experience and SEO.
Chris Brogan shares the virtues of Google+ Interesting that after his recent book on Google+, and then announcing he’s no longer using LinkedIn, there’s an infographic helping the US social media guru promote Google’s social network – and specifically its use for …..
Google Plus marketing Read moreNew survey reveals swing in attitudes among marketers Most proponents of email marketing have the letters R-O-I tattooed provocatively across their foreheads. Email’s remarkable return on investment has always been the key defence used by industry voices against suggestions that …..
Email communications strategy Read moreRTB and DSP make real-time mobile ads more targeted and trackable Real-time mobile display ad buying is a technology with the potential to transform mobile communications. RTB can improve targeting, tracking and campaign management to create an easily accessible real-time …..
Internet ad targeting Read more Mobile marketing strategy Read moreWhat are the implications of Microsoft’s So.cl? Importance: (currently) Recommended link: Previous announcement of So.cl launch Our commentary on So.cl So.cl was launched over the last weekend. It’s a strange time to launch a product, particularly following the big Facebook …..
Bing marketing Read more“The first major update since 2007″ Well, that’s what Google say, so it’s an indication of how important this could be for digital marketers. It was 2007 when Google launched Universal Search, how time flies. 2012 sees the launch of …..
SEO strategy Read morePlease let us know your comments on our Quick Guide to information architecture. Tell us what you like, don't like or other ideas of what it should include. Thanks!
