Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
CXM makes providing a great service to the individual customer across different touchpoints central to a company's ethos.
Forrester see CXM as covering these areas:
These are the related techniques which we recommend as important for managing Customer Experience management (CXM) effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: