Digital Marketing Tactic - Online PR
Question: How should I measure online pr? I am trying to write my objectives for a marketing campaign.
Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives…
While you may not be able to set specific goals for these, it’s worth stating in the plan what you will be measuring, since then you can make sure you’re tracking these measures and start to build up a library of the PR or buzz effectiveness of campaigns.
As for any goal-setting and measurement you can’t stress enough how having clear goals (business specific) is the key, and that those goals are aligned to commercials.
I think it’s always to break down campaign measures into goals of volume, quality and cost so for PR, the type of measures to consider are:
Volume
- Number of mentions of brand or campaign name during the campaign
- Incremental growth in Facebook Likes or Twitter follows
- Backlinks created to your site from other sites during campaign
Quality
- The volume can be assessed broken out by site type (e.g. blog, SNS, mainstream news media, etc) and quality (reach)
- Quality of links
… » Read our full article
Social media marketing and Online PR essentials are our weekly round-up of what’s new if you’re looking to apply social media and online public relations in your marketing. We select the best posts on best practice and developments from the main social media players from the many we scan each week so you don’t have to.
We include updates about new services from the main forms of social presence, i.e. Facebook, Linked In and Twitter and also best practice articles advising how to develop and implement social media marketing strategies.
Do let us know any developments that you think we’re missing by tweeting @SMARTinsights. Sign-up to our enewsletter if you’d like a reminder through the updates each Friday.
Our recommendations on the latest developments from week starting 30th August 2010
Value:
Commentary: An interesting Forrester blog post – The noise in social media is getting deafening and Google has said nothing about their rumored social networking offering, but it may be that the company has just revealed their secret weapon to take on Facebook. The new Priority Inbox feature in Gmail … » Read our full article
This month, my interview is with Dixon Jones, an SEO who has been involved with Internet marketing for as long as me as founder
and director of Search Engine Marketing Agency Receptional which was launched in 1999.
Since I last met Dixon at Search Engine Strategies, London, when I asked him for an interview he has also joined link analysis services company Majestic SEO as director, so it seemed natural to find out why and how we should best use link analysis tools, if we don’t already. As well as the discussion about the marketing I recommend Q4 which looks specifically at the stages in link-analysis for SEO.
By the way, if you don’t follow his advice and thoughts already, I can also recommend his SEO focused blog or Twitter
Why use a link analysis service?
Q1. Why is a specialist paid service like Majestic SEO or SEOmoz Linkscape needed for link analysis? What do you get over and beyond the Yahoo! “linkdomain:” command?
The linkdomain: command is mostly useful in Yahoo’s Site Explorer. It returns a list of websites that link to the website that you are … » Read our full article
