Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
If you don't know where you're heading, you'll never know when you get there or whether you're on track. Setting the right goals for digital marketing isn't so easy, but our RACE framework should help you select the right goals.
When setting goals it's useful to look hard at each measure and ask "is it essential?". You will certainly know the SMART mnemonic which you can use to assess the quality of measures. SMART stands for:
Of course different people interpret define SMART differently.
There are different types and levels of goals you can use for digital marketing. Our guides and articles give examples of the best way to use these:
These are the related techniques which we recommend as important for managing Goal setting and evaluation effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: