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*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

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Improve your Vision setting with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Moving to the new digital world doesn't happen over night; the change is too big. So you need a long-term vision to help explain to others the transformation that you think is required.

Vision setting quick guide

Vision setting success factors

Here's a shortlist of what we think should go into an effective vision statement. It should:

1. Show how digital channels will help the customer. What value will you provide?

2. Show the benefit to the company in terms of efficiencies or profitability

3. Link vision to specific goals in the future

4. Be simple and memorable

5. Be inspirational!

Vision setting definition

We believe that developing a specific vision or mission statement for your digital channels can really help explain the need for sufficient investment in digital marketing within a company. These statements can also help show where your focus should be to staff and other companies.

Recommended member resources for Vision setting

Key techniques for Vision setting

These are the related techniques which we recommend as important for managing Vision setting effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

View all blog articles on Vision setting

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