Customer engagement

Eyetracking research shows us that visitors evaluate a web page in a fraction of a second and will often click within a few seconds. So, in many senses, success in digital marketing is down to how well you craft your digital communications to engage the visitor on your site and third-party sites. So how do

This report contains useful perspectives from a range of engagement specialists which are useful to review. There are also statistics from over 1,000 client and agency side respondents. Here are the main results from the research: Email newsletters (72%), presence on social networks (48%) and micro-blogging (46%) are the tactics most likely to result in a tangible

Applying the crowdsourcing approach to improve content quality I’ve written before about I like the forward-thinking approach to involving customers used by Penguin in Spinebreakers, a new site created separate from the main Penguin domain to engage teenagers.I think it’s a great example of the power of digital channels to target a new audience, involve and engage

The 4th Annual cScape-Econsultancy customer engagement surveys is released today – this post is a preview featuring my contribution. You can download the full survey and read the introduction from the cScape site – this is worth downloading since as well as the research it has commentary from many well-known UK and US experts making

It"€™s perhaps hard to imagine now, but even just four years ago, talk of customer engagement was a bit of a rarity. It is only a couple of years ago  I did an interview with Dave where we discussed definitions and the scope of customer engagement. There are many excellent reasons why businesses now focus on

Is crowdsourcing a solution to your content problems? We’ve posted before about the importance of engaging with users, about earning the permission to market and the importance of social objects for user engagement and amplification. By engagement, I’m referring specifically here to engaging people with content to fuel sharing and search marketing. The problem We know that quality

The use of Net Promoter® (NPS) score as a way to collect customer feedback has been available for years although it’s perhaps better known and applied more widely in the US. We’re always interested to find more about new methods to better understand customers, so wanted to alert you to another tool. CustomerGauge, surveys customers continuously

Approaches to increase the value of your email messages Part 2 When resources are scarce When we try to make email more valuable for subscribers, we tend to focus on technical and transactional optimization. Which means we focus on making the actual offer/content more targeted, mainly using tools like segmentation, dynamic content personalization etc. That’s a good

Improve your results from online marketing by resolving to focus on engagement analytics.

In a commercial world that understands the power of word-of-mouth it continues to puzzle me at how slowly business are catching on to fully leveraging the web to build their brand online (aka "€œthe fluffy stuff"€). Looking beyond search engine marketing, for example, as a means to drive targeted traffic. This post by sixrevisions.com felt topical

Is crowdsourcing a solution to your content problems? We’ve posted before about the importance of engaging with users, about earning the permission to market and the importance of social objects for user engagement and amplification. By engagement, I’m referring specifically …..

The use of Net Promoter® (NPS) score as a way to collect customer feedback has been available for years although it’s perhaps better known and applied more widely in the US. We’re always interested to find more about new methods …..

Approaches to increase the value of your email messages Part 2 When resources are scarce When we try to make email more valuable for subscribers, we tend to focus on technical and transactional optimization. Which means we focus on making …..

This report contains useful perspectives from a range of engagement specialists which are useful to review. There are also statistics from over 1,000 client and agency side respondents. Here are the main results from the research: Email newsletters (72%), presence …..

Applying the crowdsourcing approach to improve content quality I’ve written before about I like the forward-thinking approach to involving customers used by Penguin in Spinebreakers, a new site created separate from the main Penguin domain to engage teenagers.I think it’s a …..