Online value proposition

Great examples of websites with effective online value propositions (OVPs) “Why should I do business with you online?” is the question on the subconscious minds of all site visitors and especially first time visitors. I believe the design has to emphasise your key offers and why we should do business with you online rather than via another

How to engage your site visitors with your brand in 7 steps Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?‘ or ‘Does this site give me what I need?’. And then left shortly afterwards? A succinct online value proposition is a crucial way to hook new visitors into

Our interview with Michael Welch of Blackcircles.com Michael Welch created Blackcircles.com as a new way for consumers to buy tyres at competitive prices either over the Internet or on the telephone. From the site, consumers can find the best deal from a network of over 1,000 local dealerships. Blackcircles.com now has a turnover of £18 million and

For effective Search Engine Optimization (SEO), the importance of building quality backlinks from third party sites to your site is well known. Applying online public relations techniques to support backlink creation is now a core part of the service for all competent SEO agencies and PR agencies. But how do you assess the approach of

Search marketing essentials is our weekly round-up of what really matters in search marketing if you’re a marketer or digital marketing specialist. Since Google is dominant in search in most markets, we focus on the changes made by Google to it’s search experience and the implications for SEO and Paid Search. Unlike the portals specialising in

In September the main events were that Google was 10, it introduced its Chrome browser and there was a significant change announced to how quality score is calculated.

Our interview with Michael Welch of Blackcircles.com Michael Welch created Blackcircles.com as a new way for consumers to buy tyres at competitive prices either over the Internet or on the telephone. From the site, consumers can find the best deal …..

Great examples of websites with effective online value propositions (OVPs) “Why should I do business with you online?” is the question on the subconscious minds of all site visitors and especially first time visitors. I believe the design has to …..

How to engage your site visitors with your brand in 7 steps Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?‘ or ‘Does this site give me what I need?’. And then …..

Search marketing essentials is our weekly round-up of what really matters in search marketing if you’re a marketer or digital marketing specialist. Since Google is dominant in search in most markets, we focus on the changes made by Google to …..

In September the main events were that Google was 10, it introduced its Chrome browser and there was a significant change announced to how quality score is calculated…

Are you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..

How do you build long-term relationships with customers using online media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics …..