Improve your Google Analytics with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Google Analytics is a fantastic tool, but to get the most from it and so get more commercial value from your Internet marketing needs careful setup. Our guides take you through the steps to customise it for your business.
Google Analytics quick guide
Google Analytics success factors
To get the most from Google Analytics you need to:
- Customise it for your business
- Ask the right questions to get better results from your digital marketing
- Know where to look to find the answers
- Have a regular programme of using it to get better results, not just for action.
All of our 7 Step Guides have this built in showing you how to do this. Our many "How To" training videos are also based around answering these questions.