Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Google Analytics tracks direct visits plus search traffic by default, but to track social media, email, affiliate and other advertising campaigns needs additional marketing source codes.
These are the related techniques which we recommend as important for managing Google Analytics campaign tracking effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: