Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Using Google's Universal Analytics is an option that every business should be considering, since it will eventually replace Google Analytics. This is particularly the case for large businesses who wish to integrate other data. This hub page shares advice on taking the decision.
These are the related techniques which we recommend as important for managing Google Universal Analytics effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: