Google Analytics is a fantastic tool, but to get the most from it and so get more commercial value from your Internet marketing needs careful setup. Our guides take you through the steps to customise it for your business.
Google Analytics tracks direct visits plus search traffic by default, but to track social media, email, affiliate and other advertising campaigns needs additional marketing source codes.
Since Google Analytics is designed as an open system with it’s API you can create awesome mashups which save you time and allow to incorporate KPIs into your other reporting systems and data sources.
Advanced segmentation is one of the most powerful features of Google Analytics, but we find that many don’t use it or know how to apply it. We’ll step through you the main options to mine more from your Google Analytics.
Use our Google Analytics setup guides to audit how well you use its features to improve your website and campaigns.
Our recommended links:
Google Analytics has no shortage of reports, but to get the most from it you need to ask the right questions and know where to look. We’ll point you in the right direction.
You’ll know that Google Analytics is the free service from Google to help you understand what visitors to your site do and most importantly what you can do to improve it.
This guide steps through all main configuration concepts and issues to consider for using Google Analytics to improve your results from online marketing.
Google Analytics SetupOur guide to 10 ways to segment website visitors using Google Analytics I’m working on an interesting Ecommerce project at the moment for an established multichannel B2B retailer. Google Analytics is their “weapon of choice” to help identify improvements to their customer journeys. At first sight, their site is fairly efficient with the site average
Google Analytics SegmentationMy recommendations on the 10 most useful features As you may have heard, the latest version of Google Analytics has just launched in Beta mode (you can sign up for the beta here) [Dave Chaffey has a separate post discussing whether it's worth switching or not in the Google updates 2011 summary] This post takes a look at
Google AnalyticsUsing Multi-Channel Funnels to analyse the impact of marketing channels on conversions Many marketers struggle to identify which sources of traffic are most effective when it comes to converting web visitors. When conversions take place over multiple visits rather than a single visit to a site, it’s really important to understand the complete customer journey and
Google Analytics campaign trackingRecommended business customisations for Google Analytics from Dave Chaffey
Google Analytics SetupIf you use Google Analytics, and your site gets any traffic from search engines, you will love the latest feature they’ve just added, which was announced on the Webmaster Tools Blog on 4th October. Here are the stats you used to get when looking at a ‘Search Engine Keywords’ report: keyword number of visits pages per visit average time on
Optimisation with Google AnalyticsSEO analyticsA how-to guide for setting up goals in Google Analytics In another post, I’ve written about how to set high-level goals for digital marketing, this post shows how best to set them up within Google Analytics. What is a goal in Google Analytics? A goal is a record of a page you specify being viewed which shows that
Google Analytics SetupA custom dashboard in Google Analytics you can use for checking your checkout process If you have an ecommerce web site you know that the performance of the checkout is critical. If anything goes wrong with the checkout it will be costing you money. That’s why first thing every morning, before I even look at the sales
Checkout optimisationOptimisation with Google AnalyticsA free tool for setting up improved tracking in Google Analytics Value: ★★★★★ Recommended link: Raven GA Config Tool Our review of the tool We’ve said many times that Google Analytics is a great tool “out-of-the-box” when you first setup the tags on your site. However, to really get the most from it, it needs a lot of configuration
Google Analytics SetupA reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s new. I subscribe to the Google Analytics Blog feed to keep up-to-date and other related ones like
Google Analytics SetupA free tool for setting up improved tracking in Google Analytics Value: Recommended link: Raven GA Config Tool Our review of the tool We’ve said many times that Google Analytics is a great tool “out-of-the-box” when you first setup the …..
Google Analytics Setup Read moreUsing Multi-Channel Funnels to analyse the impact of marketing channels on conversions Many marketers struggle to identify which sources of traffic are most effective when it comes to converting web visitors. When conversions take place over multiple visits rather than …..
Google Analytics campaign tracking Read moreA custom dashboard in Google Analytics you can use for checking your checkout process If you have an ecommerce web site you know that the performance of the checkout is critical. If anything goes wrong with the checkout it will …..
Checkout optimisation Read more Optimisation with Google Analytics Read moreA reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s …..
Google Analytics Setup Read moreA reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s …..
Google Analytics Read more Google Analytics Setup Read moreTo get the most from Google Analytics you need to:
All of our 7 Step Guides have this built in showing you how to do this. Our many “How To” training videos are also based around answering these questions.
These are sites we recommend to find more advanced tips on how to best use Google Analytics to analyse and improve a site and campaigns. These are also useful for reference when troubleshooting problems in Google Analytics.
Google Analytics is itself a software service, but you can get more from it if you use other services that plug in to it using the Google Analytics API. See:
Please let us know your comments on our Quick Guide to google analytics. Tell us what you like, don't like or other ideas of what it should include. Thanks!
