Guides and Templates

2024 Digital marketing briefing for decision-makers

Cut through the noise with our alerts on the latest 'must-know' developments to discuss with your team, clients or agency

How will this briefing help me and my business?

Understanding the latest developments in digital marketing is difficult and time-consuming, since there is so much noise from platforms like Google, LinkedIn, Meta, Microsoft and OpenAI, with the media summarizing every small detail.

In this briefing, we try to cut through the noise, by alerting you to just the most significant 'need-to-know' platform developments.

This briefing is designed to support our premium members by giving a brief summary of news and developments. It has been created by Smart Insights co-founder Dr. Dave Chaffey, who evaluates and highlights the biggest developments relevant for senior marketers or business owners, who can then discuss them with their team.

How will this briefing help me?

We know that our members are extremely busy. We also know from our member research that you're keen to be informed about the latest developments in digital marketing so that you can...

  • Assess the most significant developments
  • Consider the opportunities (or threats) available for your business
  • Talk to clients and colleagues about the opportunities and challenges ahead

This regularly updated report is aimed at meeting these needs, plus we also showcase our latest resource updates throughout that cover the developments, and share templates that can be used to take action.

How is this resource structured?

To make the briefing quick to scan and action it is structured month by month, with each month including what Dr. Dave Chaffey assesses to be the 3 to 4 most significant developments which marketers need to be aware of and take action on.

For each alert, we have a short summary covering:

  • What is it?
  • Why is important?
  • Further information from the original announcement and analyst assessments
  • Relevant Smart Insights resources to assist

Resource Details

  • Author: Dr. Dave Chaffey
  • Format: Main updates summarized by month for quick scanning
  • Recommended related resources:
    • Our digital media updates tracker has more detailed guidance alerting premium members to the most significant platform developments for ‘hands-on’ marketers on Google, Meta, LinkedIn and more.

About the author

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. He has consulted and trained for many businesses including large international B2B and B2C brands including 3M, BP, Barclaycard, Dell,, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses.  For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing, including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. He has been recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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