Guides and Templates

Understanding different types of Marketing Plan

When, why and how to use different types of Marketing Plan

How will this guide help me and my business?

We have created this guide to help you understand the different types of plans, when and why those plans should be used, potential drawbacks and how to structure them.

Whether you’re not sure which plan will work best, or you simply want to make sure you’re producing the most relevant plan, this guide will help you to understand the different types of plans, how to use them and when to use them.

Who is this guide for?

This download is for anyone who wants to improve their knowledge of marketing planning with a few to gaining more senior roles. It will also be useful for any manager involved in setting future marketing direction for their business or their clients, who want to review their including:

  • Company owners and directors or heads of marketing or digital
  • CMOs, marketing managers, and digital marketing managers
  • Consultants or agency account managers

How is the guide structured?

The guide covers these types of marketing and business plans:

  • Business plan
  • Marketing plan
  • Campaign plan
  • Digital Marketing plan / Digital Transformation plan
  • Multi-channel Marketing plan

We have structured the guide in this order, rather than alphabetical order since it’s a common practice in larger businesses to use a hierarchy of business and marketing plans as explained by this visual. Successful plans support each other with more detailed campaign and digital plans showing how they align with marketing and business plans.

Resource Details

  • Authors: Sarah Cowman
  • Last updated: 4th September 2017
  • Format: Online long form detailing 5 types of marketing plans

About the author

Sarah Cowman

Sarah CowmanSarah Cowman, Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results driven marketing and communications strategies, plans and campaigns.

 

Free Membership is required

Access this resource now

Get access to this and 27 other sample guides and templates with a Free Membership

Join for free and get this sample guide Already a Free member? Login here

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next?

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about Individual or Business membership options
CLOSE