Essential digital marketing tools

Access to free digital marketing tools to effectively manage your digital marketing

How will this digital marketing tools guide help me grow my business?

This guide gives our free members a preview of some of the classic and essential digital marketing tools. As a result, you will be able to enhance your strategy and help grow your business. This free guide gives you a taster of our full (200+ page) Marketing technology Selection Tools Guide. This is exclusive for business members and provides you with the top categories and tools that are widely used to boost growth.

Who is this digital tools guide for?

This guide has been made for marketers of all levels, from managers and major stakeholders who need to find big-picture solutions and improve internal processes to marketing executives who will be using the tools on a daily basis.

How is the guide structured?

This digital marketing guide presents the tools we recommend you use in your marketing strategy. It’s a small sample of our Marketing Technology Selection Guide which contains hundreds of digital marketing tools across more than 30 categories, containing full breakdowns of costs, features and more.

This guide groups the essential digital marketing tools across the Smart Insights RACE Planning Framework for managing digital marketing so you can review where to make improvements across your business’s customer lifecycle.

If you’re a Business Member of Smart Insights you can get access to the full guide containing:

• The full explanation of all 30 categories
• Recommendations on the top 5 tools within each category
• A separate tool for auditing your martech stack
• Recommended process of selecting martech solutions

Latest updates

This guide is reviewed and updated on a regular basis. Its most recent update was March 2020 and includes both new tools and revised ranking across many categories.

Resource Details

About the author

The Smart Insights Marketing team have produced this guide. Thanks to Dave Chaffey, Pat Kelly, Robert Jones, Robert Allen, Kim Greenop-Gadsby, Jessica Wade, and James Story.