10 essential steps for using Google Analytics 4 to grow your business

Our recommended process, reports, tools and KPIs to grow your business using GA4

The switch to Google Analytics 4 (GA4) is exciting since it offers a new approach to help you improve digital marketing using a data-driven approach.

However, the differences between GA4 and Universal Analytics (UA) mean it’s a BIG change and to get the most out of it, you and relevant colleagues will need to devote time to learning what’s changed, ideally in a structured way. We have created our new free guide to help our members with the learning and transition process. 

The challenge GA4 presents is that many of the previous tools and techniques used for analysis and reporting (that were available in UA) will no longer work as before, and will need to be replaced by new, unfamiliar reports and measures. However, since the event-based data collection and reporting model of GA4 makes it possible to perform new types of analysis to identify improvements and refine your process to drive leads and sales, this is a great opportunity for optimizing your marketing.

What does the guide cover?

The guide is structured around 10 key learnings and actions that are relevant for any business and/or marketing team looking to harness GA4.

This guide is designed to help you learn about the most useful new features and measures in GA4, what’s different to the previous version of Analytics, and how to review your use of Google Analytics to optimize your marketing.

We’ll prompt you with questions to ask to check your implementation and understanding of GA4 and also highlight the reports and measures that will be most useful.

Resource Details

• Authors: Dr. Dave Chaffey
• Last updated: June 2023
• Format: Online guide with examples and checklists

About the author

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE planning framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.