Improve Your Digital Marketing Skills

Get instant access to more than 100 guides, templates and courses

Weekly marketing enewsletter

Join more than 50,000 members who rely on our weekly Emarketing Essentials Briefing to keep up-to-date on the digital developments that matter and gain exclusive planning advice.

Sample planning

Use our acclaimed sample templates to structure a digital plan or budget.

Marketing guides and templates

Our marketing guides give a one-stop source of best practice advice on marketing planning and optimising all core digital marketing activities.

Our Expert members use our Word, Excel and Powerpoint planning and managing templates to quickly create and communicate real plans they then action.

Digital strategy toolkit

Use the templates in our RACE Planning framework to create a plan and identify quick wins to boost sales from your digital marketing or websites.

We also have guides and templates to customise Google Analytics and setup dashboards to review and improve your online marketing.

Online training courses

Our popular RACE planning digital marketing qualification is a comprehensive video course with 17 modules explaining how to create a digital marketing plan and then optimize digital marketing activities to improve sales.

Template downloads per month

Annually billed plans have unlimited access to guides, templates and training courses.

Monthly billed plans offer 5 unique guide or templates downloads per month, restricted to protect our substantial investment in new guides and regular updates for all members.

All plans offer unlimited access to online courses.

Team discount

Larger organizations can benefit from volume discounts on membership depending on the number of employees who use our resources.

Each employee benefits from personalised access where they can review progress through the RACE training qualification.

Tailored advice

Team members benefit from discounted fees on personal recommendations to help them create plans or optimize their digital marketing, delivered through Skype-based or phone mentoring consulting and in-company training.


Sample templates
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View all our resources, see the 10 reasons why members join us, or please contact us if you have any questions about membership, including details of discounts for students and not-for-profit organisations.

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What our members say

  • Smart Insights is the first place I go for good, practical advice on digital marketing. The 7 Steps guides are comprehensive, but also current giving us a quick but straightforward ways of implementing current best practice.

    Jon Vasey, Head of eCommerce at TTS Group
  • We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

    Stuart Sykes, Digital Marketing Manager
  • Smart Insights is one of the best digital 'tools' on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

    Jennifer Law, E-Communications Manager, National Pharmacy Association
  • Intelligent, informed and educational. Well-structured information. Good infographics.

    Chris Fiteni, Digital Marketing & eCommerce Manager at Smash Enterprises
  • The Smart Insights web site has proved itself to be particularly valuable to us in cutting through the all the hype and mis-information and getting to the heart of important issues such as the new cookie legislation and the recent Panda updates.

    Iain Millar, Ebusiness manager, Arco Ltd
  • Really enjoyed your 7 Practical Insights webinar last week. I took a lot away from it and instantly set up some more goals on analytics! It always seems obvious when it is pointed out.

    Alex Ashley-Roberts, E-Media & Marketing Manager, Computers In Personnel Ltd
  • Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.

    Joao da Costa, Marketing Officer at Southbank International School
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