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Use our seven step guides to help take your digital marketing to next level.

Our unique workbook format makes it easy to follow detailed advice, essential whether you're an in-house marketer, agency-side or consultant.

Featured Ebook Content Marketing: Seven steps to success guide
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Learn at your desk with our great value online training courses which cover all the areas needed for success in digital marketing.

Packed with practical tips and examples of how to get it right, this is a great way to learn.

Featured Training Course Improving results from your website
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Our bite-sized videos show you how to best use the many fantastic free tools which help you succeed online.

These screencast videos talk you through using Google Analytics and other tools to help you review your search, social or website marketing, to help you find opportunities to get better results.

Featured Screencast Using Advanced Segments in Google Analytics
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How to videos on Social media marketing

How to videos on Digital marketing strategy

How to videos on Conversion optimisation

How to videos on Email marketing

How to videos on Paid search marketing (PPC)

How to videos on Google Analytics

How to videos on Search engine optimisation (SEO)

Practical and popular, our Word and Excel templates and workbooks show you how to up your game.

Used by many agencies, consultants and company marketers to plan and run digital marketing projects and campaigns.

Featured Template Email marketing effectiveness template
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Some of our clients

  • Message Labs
  • Barbican
  • HSBC
  • cipd
  • smith&nephew
  • 3M
  • Barclaycard
  • euroffice
  • intel

An introduction to Smart Insights by Dr Dave Chaffey

What our members say

  • Smart Insights is one of the best digital 'tools' on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all emcompassing digital strategy.

    Jennifer Law, E-Communications Manager, National Pharmacy Association
  • The Smart Insights web site has proved itself to be particularly valuable to us in cutting through the all the hype and mis-information and getting to the heart of important issues such as the new cookie legislation and the recent Panda updates.

    Iain Millar, Ebusiness manager, Arco Ltd
  • The new Smart Insights site and emails are a pleasure to read and learn from. Very good interface and structure to the site. Some very illuminating articles have caught my eye recently, so congratulations on all the improvements

    Eduardo Beltrao, European Web Presence Director at Canon Europe Ltd.
  • Really enjoyed your 7 Practical Insights webinar last week. I took a lot away from it and instantly set up some more goals on analytics! It always seems obvious when it is pointed out.

    Alex Ashley-Roberts, E-Media & Marketing Manager, Computers In Personnel Ltd
  • I read your blog regularly (it's only one of 3 that I read - the other 2 being Seth Godin and Mashable so you're in good company!

    Jackie Hutchings, Owner, ScubaAdviser.com
  • This is the first time I have used a forum and ideas are worth their weight in gold.

    Laura Hickman-Sparkes, Area Fundraising Manager at Macmillan Cancer Support
  • Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.

    Joao da Costa, Marketing Officer at Southbank International School
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