Improve your Video marketing with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
The right type of video is effective in engaging all types of audience to support your goals. Here's how.
Video marketing quick guide
Video marketing success factors
Types of effective video marketing
Video marketing works best when it has a purpose. "Creating a viral video" doesn't have a purpose. Here are eight examples of different types of marketing videos with a purpose that we cover in our guide:
- Option 1. Testimonial videos – to build trust.
- Option 2. Product demo videos – to boost conversion.
- Option 3. Web presenter videos – for engagement.
- Option 4. Corporate stories – to grow brand awareness/trust.
- Option 5. Animated “explainer” videos – to explain a concept or service..
- Option 6. Interviews – to boost engagement and awareness.
- Option 7. Comedic videos – to build brand favourability.
- Option 8. Instructional ‘How to’ videos – to create trust and engagement.
Recommended member resources for Video marketing
Ebooks on Digital marketing platforms
Key techniques for Video marketing
These are the related techniques which we recommend as important for managing Video marketing effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
View all blog articles on Video marketing